As a new study reveals that a significant number of businesses are missing out on global opportunities by failing to become multilingual, the leader in enterprise CMS History block joined forces with Locatean AI-powered translation tool that allows brands to localize content faster and easier than ever.
Lokalise is a seamless localization and translation management platform that leverages AI and algorithms to perform automated translation of text or speech from one language to another. Thanks to this new partnership, companies like CoachHub can use the Lokalise integration Seamlessly translate Storyblok content into multiple languages, resulting in a 25% reduction in time spent managing content.
The launch comes as research suggests that a large number of businesses are limiting their ability to expand into international markets by not prioritizing localization. A recent Storyblok global survey of 500 marketers found that 79% of businesses publish content in just 1-3 languages in their CMS. The highest percentage (35%) publish content in only one language.
Yet at the same time, 43% said translation and localization of content was extremely important, and only 7% said it was not important. 81% also agree that publishing content in more languages would aid their customer acquisition efforts, while 44% of this group say it would be a “tremendous help” to those activities.
This comes as previous Storyblok reveals that providing content in a second language significantly increases traffic growth rate: adding 1-3 additional languages can lead to a growth rate of up to 26% over a period of 3 months and a growth rate of 24%. in a period of 6 months
Fortunately, it appears that AI has part of the answer: 90% say they would consider using it to translate their CMS content into more languages. Storyblok’s integration with Lokalise makes this possible by integrating AI-driven translations into the CMS.
Petr Antropov, co-founder of Lokalise, said: “It is fascinating to see how big the gap is between companies that offer their products and services in only one language (35% of survey participants) and, say, half of Lokalise’s 3,500 participants. customers who offer their offers in eight or more languages. Thanks to recent technological developments that have turned localization from a challenge to an opportunity, this gap will not last long and we are excited to play a role in this change.
Barry D’Arcy, VP of Partners at Storyblok, said: “Businesses understand the importance of translating their content, but many don’t prioritize it because the path forward seems unclear or too complicated. Our partnership with Lokalise makes translation and localization a natural part of content workflows. 2024 should be the year more companies finally take multilingual content experiences seriously.
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