Tel AvivDigital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms technology suite
NEW YORK And TEL AVIV, Israel, July 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel AvivLEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of Influencer Marketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud’s Prophet Technical communication suite AI-powered offerings purpose-built for modern PR and marketing professionals.
Stagwell (STGW) Acquires LEADERS, Strengthening Global AI-Powered Influencer Marketing Capabilities
Founded by Eran Nizri And Yehonatan Arami In 2017, LEADERS and IMAI combined a high-value influencer and digital marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users worldwide to launch campaigns in just a few clicks, offering robust analytics, sales prediction models and campaign management tools. Clients include Nespresso, Samsung and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder and Superdry. IMAI will complement the suite of influencer marketing platforms currently used by Stagwell agencies around the world, including existing tools from the PRophet Comms technology suite.
“We are thrilled to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel as part of a substantial global expansion push by Stagwell this year,” said Mark PennPresident and CEO of Stagwell. “Eran and his team share our vision of transforming marketing through technology, and we look forward to working together to deliver value to our clients around the world.”
“The partnership with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand their global reach, integrate advanced AI technologies and leverage domain expertise around a high-performance digital and influencer marketing strategy for clients,” said Aaron KwittkenFounder and CEO of SMC’s Comms Tech Suite.
“This acquisition marks a significant milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are poised to redefine the influencer marketing landscape. Our goal is to become the global leader in influencer marketing and digital marketing, delivering unmatched value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech business and leading the industry into a new era of excellence.”
The success of LEADERS and IMAI is based on a strong management team. Eran Nizri will continue to serve as CEO of the group, reporting to Aaron KwittkenFounder and CEO of PRophet Comms Tech Suite of Stagwell Marketing Cloud. Itamar Gonsherovitz will continue to lead LEADERS’ digital agency operations as CEO. Yehonatan Aramiwill continue to lead business development, expanding the company’s reach within the Stagwell network.
The acquisition comes as Stagwell expands its global footprint and further invests in AI-powered solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition in 2024, following Team Epiphany (US), Sidekick (UK), What’s Next Partners (France), BENEFITS (Brazil), Business Traveller (worldwide) and BERA (USA).
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions designed for modern marketers. Born from Stagwell (NASDAQ: STGW) a network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by providing intuitive tools powered by proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications and media for brands worldwide by leveraging technologies such as generative and predictive artificial intelligence, machine learning, augmented reality and more. Get in the cloud at www.stagwellmarketingcloud.com.
About Prophet
Founded in 2020 by a leader in the public relations sector Aaron KwittkenPRophet is an award-winning suite of essential, AI-powered communications technology tools purpose-built to empower modern communicators to be more effective by quickly discovering and authentically engaging with authoritative journalists and top influencers. PRophet is a 2023 and 2024 PRovoke Media SABRE Innovation Award recipient, a 2024 Webby Award recipient, and has been included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “talkable” PR content to predict earned media engagement and sentiment. PRophet Influence combines vertical AI, analytics, discovery, and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor provides real-time monitoring, reporting, and analytics of earned and social media to alert teams to emerging trends, threats, brand mentions, and response opportunities in real time. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions designed for the modern marketer. Visit prprophet.ai to learn more.
About LEADERS
Founded in 2017, LEADERS is a digital agency specializing in influencer marketing. Focused on performance and sales, LEADERS offers comprehensive services that harness the power of influencer marketing and social media.
About InfluencerMarketing.AI
Founded in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands to a vast network of influencers. Using advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.
Contacts:
Kara Gelber
Stagwell
(protected email)
Stephanie Hernandez
PROPHET Communication Technician
(protected email)
SOURCE Stagwell Inc.
