Singapore – SQREEM Technologies has been named the official AI marketing partner for Saracens, an English rugby club. Through this partnership, SQREEM will provide consumer intelligence solutions to the rugby club, enabling a deeper understanding of the preferences, behaviors and needs of the club’s supporters.
SQREEM has a data capture infrastructure that collects market data and transforms it into useful, real-time knowledge bases for consumers. SQREEM’s automated digital supply chain leverages AI-driven capabilities to use consumer insights and customer cohorts for omnichannel activation, resulting in improved profitability, engagement, revenue and brand improvement.
In addition, SQREEM will also be the presenting partner of the “Inside Training” films broadcast on Saracens channels before each match, reaching an audience of more than one million supporters.
Speaking of the partnership, Ian Chapman-Banks, CEO of SQREEM, said: “Saracens and SQREEM complement each other naturally. Both organizations thrive in busy environments and are driven by a collective determination to succeed that is greater than the sum of our parts. This partnership allows us to elevate each other, driving brand and business growth within a sports-centric business ecosystem involving players, commentators, spectators and investors.
He added: “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage. » As part of this partnership, the SQREEM logo appeared on the Saracens Men’s and Women’s kits during their match against Bordeaux Bègles in the Investec Champions Cup.
In the meantime, Saracens CEO Lucy Wray said: “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as we continue to grow our performance, stature and geography. SQREEM’s approach to technology and artificial intelligence will enable us to leverage cutting-edge technology to drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group .
