Sprout Social Expands Industry Leadership with Powerful AI Innovations and 20 New Product Features

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These latest releases are designed to drive more impactful social strategies and deeper customer connections through advancements in AI and automation, reporting, network integrations and a new Snapchat partnership.

CHICAGO, June 6, 2024 (GLOBE NEWSWIRE) — Sprout Social, a leading provider of cloud-based social media management software, today announced a series of AI-driven product enhancements as well as 20 new features on its platform to help marketers to prioritize what matters most, improve creativity and generate more business impact through social media. Many of them will be featured in InnovateSprout’s new quarterly showcase showcasing the company’s latest product innovations.

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With increased expectations for fast, personalized customer connections on social media, brands are at capacity and often struggle to prioritize impactful and creative work. Sprout’s latest product innovations will help solve these common challenges by automating key elements of content creation, reporting and social support. Notable AI features include Generate by AI Assist, which makes it easier for brands to improve accessibility by writing highly accurate alt text for images, and Analyze by AI Assist, which highlights notable performance and conversation trends for brands.

Sprout’s new AI solutions also classify and prioritize incoming messages, replace manual data analysis, and develop suggested responses. This human-centered approach to AI saves businesses valuable time, provides greater access to actionable data, and allows teams to focus on more strategic and creative thinking.

“Our customers face more opportunities and more challenges than ever in social media, and to meet their growing needs, Sprout’s pace of innovation has never been faster,” said Ryan Barretto , president of Sprout Social. “We constantly collect feedback from our 30,000 customers to influence and drive our product roadmap. These new capabilities aim to address some of our customers’ biggest challenges and integrate the latest advances in AI directly into their existing workflows. This will allow our customers to seamlessly benefit from AI and make social media even more impactful for their businesses. »

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In addition to new AI innovations, Sprout will introduce other key product updates, including:

• New access to Snapchat profiles through Tagger, Sprout Social’s influencer marketing platform, which allows brands to explore market trends, identify competitive insights, and connect with target audiences in new ways .
• My Reports, a new custom reporting interface that provides additional data types, more flexible options for custom reporting, and increased granularity for analyzing subsets of content.
• Additional engagement and reporting capabilities with Instagram Threads that will allow marketers to plan, schedule, manage responses and report on their activities.

To learn more about these latest advances featured in Sprout’s Breaking Ground program, visit https://sproutsocial.com/product-updates/2024-q2.

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “objective,” “expect,” “will” and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the expected benefits of future product enhancements and capabilities. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, which could cause actual results, performance or achievements to differ materially and adversely from those anticipated or implied in the statements. prospective. Risks and uncertainties that could cause actual results to differ materially from those contemplated in the forward-looking statements are included under the heading “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”) ), including our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as well as any future reports we file with the SEC. Additionally, you should interpret many of the risks identified in these reports as heightened due to current unstable economic and market conditions. Forward-looking statements speak only as of the date they are made and are based on information available to Sprout Social at the time such statements are made and/or management’s good faith at that time regarding future events. Sprout Social undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which it was made, except as required by law.

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About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data in the hands of more than 30,000 brands so they can drive smarter, faster business impact. Name it #1 Best Software Product According to G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement features, customer service, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software works on all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Telephone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Telephone: (312) 528-9166

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