Sports technology is revolutionizing business operations

Sports technology is changing the business landscape, transforming the game itself as well as the management of various operations and fan engagement.

Today, the integration of sophisticated data analytics and hybrid cloud solutions, such as HPE GreenLake, is at the forefront of this change. These advancements make organizations more agile and efficient, drive growth, and elevate the customer experience beyond traditional boundaries. This a technology-driven approach is reshaping the sports industryhighlighting the critical role of technology in achieving competitive advantage and operational excellence.

Dallas Cowboys’ Matt Messick and HPE’s Bryan Thompson talk to theCUBE about sports technology.

“We just had a great AI workshop led by HPE, and we’re actually targeting more of the football operations side of things,” said Matt Messick (pictured, left), chief information officer for the Cowboys. NFL Dallas. “We were creating all these plans and use cases of exactly what we were going to do. There’s so much data, all your fan engagement, all the data that we share with the league and get back. It’s being able to act on all this data.

Messick was joined by Bryan Thompson (right), Vice President of Product Management, HPE GreenLake Cloud Services, at HPE, in an interview with theCUBE manager. Dave Vellante And Rebecca Chevalier has Discover HPE, in an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. They discussed how the Dallas Cowboys leverage HPE GreenLake and advanced technology to enhance the team’s various business operations, improve fan engagement, and maintain a competitive advantage through data analysis and business-driven insights. ‘AI. (*Disclosure below.)

The Dallas Cowboys: a business beyond football

Messick and Thompson shed light on the vast business operations behind the iconic Dallas Cowboys NFL team. Contrary to the common perception that the Cowboys are simply a football team, with a business empire spanning various industries, showcasing the entrepreneurial spirit of owner Jerry Jones.

“Jerry Jones is an entrepreneur. He has ideas, and from a technology standpoint, you just have to make them happen,” Messick said. “Every time you have to position yourself, it is very difficult to anticipate… three years during which an idea can appear out of nowhere and which you had not planned and you have to react. »

The scope of the Cowboys’ operations, which include medical imaging facilities, retail stores, construction projects and even eSports projects, is vast. This diversification requires an adaptable technological infrastructure. The Cowboys’ ability to quickly adapt and pursue new business opportunities is supported by the team’s confidence in HPE GreenLake, a hybrid cloud platform that provides the flexibility and scalability needed to effectively manage its diverse portfolio, according to Thompson.

“It’s all about being agile,” he said. “That’s really where GreenLake has continued to evolve.”

Leveraging Sports Technology for Competitive Advantage

The Cowboys use massive amounts of video data for player research, game analysis and strategic planning. This data-driven approach improves on-field performance and improves the overall fan experience. By leveraging AI and advanced analytics, the Cowboys can deliver more personalized and engaging content to fans, both in the stadium and through digital platforms.

“Video is essential for coaches and players. This is where you study; you study the opponent, pick your draft, your players,” Messick said. “When you have this much video… everything has to be fast. They want to know where their data is and it’s protected under our umbrella in our private cloud.

The spirit of collaboration within the sports industry is a key driver of innovation. Teams and organizations frequently share best practices and technological advancements. This collaboration extends beyond the NFL, with interactions and knowledge sharing occurring globally across various sporting disciplines, according to Messick.

“The NFL is doing a great job of bringing all the technology teams together to do this and brainstorm and share information. It’s a club,” he said. “And not just the NFL, it’s all sports… it’s like a community spread all over the world. We just share and… it’s fun and you want to raise the boat, you want to raise this experience across the world, because all the fans, no matter the sport, they’re asking for it.

Here’s the full video interview, part of SiliconANGLE and theCUBE Research’s coverage on Discover HPE:

(*Disclosure: TheCUBE is a paid media partner for HPE Discover. Neither Hewlett Packard Enterprise Co. and Intel Corp., the primary sponsors of theCUBE event coverage, nor other sponsors have editorial control over the content from theCUBE or SiliconANGLE.)

Photo: SiliconANGLE