This week on the Affiliate Marketing Podcast we have a special episode for you to enjoy. Lee-Ann shares this insightful podcast which was recorded with two other OG affiliates, KJ Rocker And Vasily Gamov. All three met in London last month and this is your chance to hear them discuss what they think will happen next in this ever-changing industry. Find out why keeping a strong mindset is essential for a career in affiliate marketing…
Listen here for all the information:
AI – Friend or Foe?
Vasilii asks Lee-Ann and KJ what impact AI has had on their daily lives and how they got involved with it.
Lee-Ann says: “I haven’t really used much AI yet, other than ChatGPT and some of the basic tools that are out there. We’ve definitely used it to help with publisher discovery. We used it to help with content writing. That probably saved us, I would say, about 25% of the resource time.
“I don’t think AI is at the point where it can replace humans, certainly not, but it can help augment them. I think we should all explore it because it is a new wave of technology and in this industry, when you are at the forefront of technology, you are more successful.
KJ comments: “I mean, there are different ways to use AI and that’s the beauty of it. I usually use it in my campaigns or research. Usually when we were doing all the psychographics and all the demographic research and that sort of thing. It used to take us a week and now it barely takes us a day to finish everything.
Vasilii adds: “I remember the time, about 15 years ago, with my first video blogs and so on, it took about a week to type up these subtitles to make a transcription. Now I press a button, make some corrections for 20 minutes and it’s ready. It’s done!”
The importance of having a mentor
Lee-Ann discusses the subject of mentoring: “The biggest piece of advice I can give to anyone working on the publishing side is to find a mentor. Find yourself a mentor who has gone before you. One of the things I did last year for myself was get a mentor. I have someone I could talk to about running my business, growing it, and finding ways to focus. Because you’re so in the weeds when you’re running campaigns and doing things, that you forget to think about working on your business.
“Sometimes when I talk to editors, they say, ‘Oh, everyone’s going to Africa. I’m going to go to Africa. My question is always: why? What is your why? Why do you do that? If you can answer this question, then you have a good business plan. If you can’t answer why and you’re just doing it because you have FOMO and everyone else does – let’s be real, we all do it.
The four questions every affiliate should ask themselves
Lee-Ann offers these key points to consider…
- How long do you want to run this business?
- Who do you want to partner with?
- What services will you provide?
- How do you want to go out?
Listen to learn more about:
- Using AI in Affiliate Marketing
- Regulations and licenses
- Mentoring – Why it’s a must-have
- Protecting your mental health
Key segments of this podcast and where you can log in to go directly:
(02:25) A discussion on AI
(11:30 p.m.) The four questions every affiliate should ask themselves
(26:08) The importance of finding a mentor
The final Countdown! Affiverse AMPLIFIER 2024
Virtual event – March 19 and 20
Expand your knowledge and make connections at our must-see virtual event for affiliates and affiliate managers.
Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend and learn from AMPLIFY 2024. Tickets are free but you must be registered. Or choose to watch at a time that suits you with an All Access ticket.
Your All Access Pass (£49) ensures you can watch/listen to all the content at once that suits you AFTER the event.
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