The retailer partners with Circana to provide curated data insights to its partners around the world.
SPAR International will improve its access to data insights and benefit its partners around the world through curated analytics.
The company announced a partnership with Circana, a leading advisor on the complexity of consumer behavior. This agreement aims to improve the brand’s use of data insights to improve its customer-centric digital strategies.
The collaboration will improve national SPAR organizations’ access to a unified view of customer loyalty information, using AI to highlight trends reflected by the data and support their customer-centric initiatives.
“We are excited to announce this partnership with Circana who will support us in providing our partners with great insights to improve the customer experience. Circana is an innovative partner who shares our vision of being locally relevant and globally strong,” said Tom Rose, Head of International Business. Operations at SPAR International.
Through this global agreement, partners around the world will be able to use data insights to strengthen their business operations and inform their strategies.
This collaboration can help identify ways SPAR retailers identify their audiences, activate marketing initiatives, and then measure campaign effectiveness.
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