Dublin, October 23, 2024 (GLOBE NEWSWIRE) — The “AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image and Content Idea), Influencer Marketing, Reporting and analytics, content strategy), end user – Global forecast to 2029″ the report has been added to ResearchAndMarkets.com offer.
The social media AI market is expected to grow from $2.20 billion in 2024 to $10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% over of the forecast period. The major factors driving the market growth include the introduction of AI-based deepfake detection in social media to identify and report altered content. The growing demand for highly personalized content and recommendations tailored to user preferences and behavior is shaping the social media market.
Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US); are some of the key players in the social media AI market. This study includes an in-depth competitive analysis of these key AI in Social Media market players, including their company profiles, recent developments, and key market strategies.
By product type, the influencer marketing segment registers as the fastest growing market during the forecast period.
By automating and optimizing influencer marketing, social media AI tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and profitable . AI-powered social media tools in influencer marketing help brands detect fraudulent influencers, which can improve ROI, increase sales, and improve brand reputation. For example, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by creating high-quality content.
By region, Asia Pacific is expected to register the highest CAGR during the forecast period.
Asia Pacific is a rapidly growing region for AI in social media, attracted by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan and South Korea are leading adoption, with social media platforms at the heart of the region’s social media ecosystem. With the large amount of content generated in various languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, especially in China and India.
Research coverage
This research report categorizes AI in social media market by product type, deployment mode, use case, end user and by region. The scope of the report covers detailed information about key factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of AI in Social Media Market.
A detailed analysis of key industry players has been carried out to provide insight into their business overview, solutions and services, key strategies, contracts, partnerships and agreements. new product and service launches, mergers and acquisitions and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.
Key attributes
| Report attribute | Details |
| Number of pages | 355 |
| Forecast period | 2024-2029 |
| Estimated market value (USD) in 2024 | $2.2 billion |
| Projected Market Value (USD) by 2029 | $10.33 billion |
| Compound annual growth rate | 36.2% |
| Regions covered | Global |
Market dynamics
- Drivers
- Emergence of AR in Social Media to Improve Brand Visibility and Drive User Engagement
- Growth of AI-powered content creation tools to enable brands to create captivating and unique content
- Growing demand for highly personalized content and recommendations tailored to user preferences and behavior
- Improved collaboration between influencer brands to design more effective influencer marketing campaigns
- Constraints
- Stricter regulations regarding the use of AI in social media and privacy
- Opportunities
- Introducing AI-powered Deepfake Detection in Social Media to Identify and Report Modified Content
- AI-powered social media assistants to optimize account management, content sharing and user engagement for businesses
- Challenges
- Misinterpretation and devaluation of content
- Limited creativity and customization
Ecosystem analysis
- Social Media Management Providers
- Social Listening Providers
- Influencer Marketing Providers
- Reporting and analytics providers
- Customer Service Providers
- End users
Case study analysis
- Emplifi transformed the customer engagement system of restaurant brands by revolutionizing strategy and amplifying social care
- Lately, AI-driven strategy has amplified content reach and engagement, thereby strengthening brand endorsement strategies and visibility.
- Sprinklr’s unified platform enhanced Costa Cruises’ social media strategy and customer engagement
- Dash Hudson’s AI-powered social listening enhanced brand insights for Summer Fridays
- Kettler engaged clients across its extensive real estate portfolio with Sprout Social
Companies featured in the report
- Meta
- IBM
- Sprout Social
- Sprinkler
- AWS
- living person
- Hubspot
- Microsoft
- Adobe
- OpenAI
- Baidu
- Hoot Suite
- Qualtrics
- Brand Monitoring
- Converseon
- Melt water
- Chic
- Digimind
- CreatorIQ
- Aspire.io
- Lately
- Social pilot
- Copy.AI
- Browse
- Dash Hudson
- Jasper
- Upfluence
- Ocoya
- Growth
- Head of history
- Genius.AI
- Content Studio
- Emplifi
- Lumen5
- Buffer
- Narrato.io
- Mentionlytics
- Kapwing
- Predis.ai
- Picture
- Halfway
- Synthesis
For more information on this report, visit https://www.researchandmarkets.com/r/qdx43v
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