Snowflake (NYSE: SNOW), the AI Data Cloud Company, today announced the launch of AI Data Cloud for Travel and Hospitality, bringing together Snowflake’s data platform, AI capabilities and industry-specific solutions to deliver best-in-class data insights for the travel and hospitality industry. travel and hospitality industry. Snowflake enables airlines, hotels, cruise lines and travel technology providers to leverage data and artificial intelligence to improve operations and deliver five-star customer experiences across the industry.
As the travel and hospitality industry transitions from recovery to stable growth, businesses face new challenges and opportunities. Snowflake is uniquely positioned to support this growth, delivering a unified platform that streamlines AI and ML development, delivering industry-leading security and governance capabilities, and democratizing access to data. With robust data collaboration capabilities and effortless scalability, Snowflake enables organizations to unlock the full potential of their data.
The AI Data Cloud for Travel and Hospitality addresses key industry trends and use cases, including dynamic pricing and sustainability tracking, developer efficiency, reputation management and performance advertising, to help industry organizations streamline operations and unlock new business value.
With Snowflake’s AI Data Cloud for Travel and Hospitality, businesses can create and optimize results like:
- Hyper-personalized marketing: Personalized, privacy-focused marketing campaigns leading to accelerated customer acquisition and reduced acquisition costs
- Improved customer experience: Optimized bot and interactive voice response (IVR) performance, plus preemptive messaging to reduce churn
- Loyalty and co-branding experiences: Modernized guest data management, streamlined alliance point management, optimized hotel and partner coordination, and 360° guest/member personalization to improve guest loyalty and engagement.
- Reliable and efficient operations: Optimized routes and networks, simplified management of irregular operations (IROP), increased efficiency of turns and improved crew coordination
- Maximized revenue management: Optimized maintenance, repair and overhaul (MRO) workflows, refined scenario forecasts, optimized dynamic pricing and targeted ancillary revenue streams to drive profitability.
Snowflake’s extensive partner ecosystem also facilitates seamless data enrichment through Snowflake Marketenabling businesses to easily integrate and analyze third-party data sources such as weather, economic indicators and global events alongside their own data, enabling more comprehensive and better-informed decision-making across industries where external factors have a significant impact on operations and customer behavior. .
“The travel and hospitality industry is at a pivotal moment, where AI and data-driven insights are becoming critical to success,” said Whitnee Hawthorne, Global Head of Travel and Hospitality at Snowflake . “Our AI Data Cloud for travel and hospitality provides the tools and capabilities to not only keep up with evolving customer expectations, but also to drive innovation and operational excellence in this dynamic and competitive industry.
Some of the world’s largest travel and hospitality companies are already using Snowflake’s AI Data Cloud for Travel & Hospitality to democratize access to data and drive collaboration.
“By creating a unified database on Snowflake, we are improving our ability to make data-driven decisions and automate aspects of our business,” said Raymond Boyle, vice president, Data Analytics and Strategic Insights, Hyatt. “From customer preferences to managing functional decisions, Snowflake allows us to advance care and further improve the customer experience. Snowflake provides an important foundation for our work to redefine hospitality for the digital age. »
“Snowflake is an important part of Tripadvisor’s data strategy,” said Rahul Todkar, head of data and AI at Tripadvisor. “It unifies our business analytics, marketing and customer insights, providing the database for our AI initiatives. Additionally, Snowflake has revolutionized the way we collaborate with other brands in the ecosystem, enabling secure data sharing that benefits both our business and the entire travel industry. This holistic approach has not only streamlined our operations, but also opened new avenues for growth and partnership.
To learn more about how Snowflake is strengthening the travel and hospitality industry:
- Learn more about Snowflake’s AI data cloud for travel and hospitality here.
- Register for Snowflake’s Travel and Hospitality Webinar here.
- Learn more about what this launch means for the travel and hospitality industry. here.
About Snowflake
Snowflake makes enterprise AI simple, efficient, and reliable. Thousands of companies around the world, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their businesses with AI. The era of enterprise AI is here. Learn more about snowflake.com (NYSE: SNOW).
