Snowflake has announced the launch of its new AI Data Cloud specifically designed for the travel and hospitality industry. The platform aims to integrate Snowflake’s data and AI capabilities with industry-tailored solutions, enabling airlines, hotels, cruise lines and travel technology providers to leverage data and intelligence. artificial intelligence to improve operations and customer experience.
The travel and hospitality sector is currently transitioning from recovery to stable growth, presenting both challenges and opportunities for businesses. Snowflake offers a unified platform designed to streamline AI and machine learning (ML) development, ensure security and governance, and democratize access to data. The platform’s data collaboration capabilities and scalability aim to help organizations realize the full potential of their data.
The AI Data Cloud for Travel and Hospitality addresses various industry needs, including dynamic pricing, sustainability tracking, developer efficiency, reputation management, and performance advertising. The goal is to streamline operations and unlock new business value for industry organizations.
Examples of outcomes that can be optimized with Snowflake’s new platform include hyper-personalized marketing, enhanced customer experience, modernized loyalty and co-branding experiences, reliable and efficient operations, and optimized revenue management. These features aim to drive profitability and customer loyalty through optimized processes and data-driven decision-making.
Snowflake’s partner ecosystem additionally supports transparent data enrichment through Snowflake Marketplace. This allows businesses to integrate and analyze third-party data sources such as weather conditions, economic indicators and global events alongside their own data. The integration aims to enable more comprehensive and informed decision-making in an industry where external factors can have a significant impact on operations and customer behavior.
“The travel and hospitality industry is at a pivotal moment, where AI and data-driven insights are becoming critical to success,” noted Whitnee Hawthorne, Global Head of Travel and Hospitality at Snowflake . “Our AI Data Cloud for travel and hospitality provides the tools and capabilities to not only keep up with evolving customer expectations, but also to drive innovation and operational excellence in this dynamic and competitive industry.
Several large travel and hospitality companies are already using Snowflake’s AI Data Cloud for travel and hospitality to democratize access to data and improve collaboration. Raymond Boyle, vice president of data analytics and strategic insights at Hyatt, highlighted Snowflake’s enhancements to data-driven decision making and automation. “From customer preferences to managing functional decisions, Snowflake enables us to advance care and further improve the customer experience. Snowflake provides an important foundation for our work to redefine hospitality for the digital age,” said Boyle.
Rahul Todkar, Head of Data and AI at Tripadvisor, explained the importance of Snowflake in their data strategy. “Snowflake unifies our business analytics, marketing and customer insights, providing the foundation for our AI initiatives. It has revolutionized the way we collaborate with other brands in the ecosystem, enabling secure data sharing that benefits both our business and the travel industry as a whole. ” said Todkar.
Snowflake’s new offering is expected to help travel and hospitality companies adapt to the changing landscape of customer expectations and operations by leveraging advanced data analytics and AI technologies.
