Seismic has announced new features in its Spring/Summer 2024 product release, aimed at improving the performance of customer-facing teams with advanced AI-powered tools. The updates are designed to address the changing landscape in which business-to-business (B2B) customers increasingly prefer digital self-service over interactions with human salespeople.
A recent survey by Seismic reveals that 91% of respondents believe that enablement technology significantly improves the customer experience, and 83% of them say these tools will help their organization maintain and expand its customer base in 2024 The study highlights the growing importance of digital solutions. as customers take more control of their purchasing journey. According to a Gartner study, only 5% of the buying journey now takes place with a salesperson.
Seismic’s new product capabilities are designed to help go-to-market (GTM) teams adapt to these changes. The release includes updates such as Aura Copilot, a generative AI assistant now available in early access. Aura Copilot is equipped to automate content creation, create lessons, and respond to queries within the platform. The AI assistant can tag content, generate descriptions, and provide AI-generated analytics, making it easier and faster for GTM leaders to gain insights.
Seismic product feature enhancements also extend to “Seismic for Meetings,” which aims to streamline preparation for customer interactions. Updated workflows allow sales reps to seamlessly collaborate with colleagues before meetings, with features that include goal setting, agenda setting, and content personalization. These improvements are expected to improve the efficiency and productivity of customer engagements.
Additionally, Seismic has introduced new integrations with Microsoft, improving the synergy between Seismic and Microsoft’s suite of tools. These integrations include Microsoft Copilot for Sales and Copilot for Microsoft 365, as well as compatibility with Microsoft Teams and Microsoft Outlook, allowing salespeople to use Seismic in their daily operational tools.
Krish Mantripragada, Chief Product Officer at Seismic, noted, “Salespeople who are not prepared to maximize every window of opportunity in the sales cycle will fail. That’s why our latest product release gives them the capabilities and resources they need to win. » He added: “We are particularly excited about the launch of Aura Copilot following a series of pilot programs, which were met with strong demand and participation from our customers. Our customers are eager to use generative AI as part of their enablement efforts, and we are thrilled with the feedback we have received to this point.
Feedback from the pilot program highlights the potential impact of Aura Copilot. Jennifer Sutherland, Global Head of Culture, Learning and Development at Trustwave, said: “Seismic’s Aura Copilot has been fantastic for us. It is incredibly easy to use and requires minimal revision due to its accuracy. We used it for a variety of tasks, such as creating quizzes and course descriptions. This efficiency translates into faster turnaround time for our sellers, allowing us to quickly implement new content, products, processes and systems.
Pilot phase customers have used Aura Copilot features nearly 50,000 times on the Seismic platform, benefiting from the tool’s ability to streamline manual tasks such as creating courses, answering questions, and generation of Seismic summaries and reports.
