SAS kicks off the summer season with a groundbreaking AI-generated marketing campaign, inviting Europe to explore the vibrant Copenhagen and Malmö region.
In partnership with Swedish AI artist Stephanie Löwenstein, SAS presents bold images of virtual passengers across online channels, on the streets of Copenhagen and Malmö and at major airports across Scandinavia.
With more than 1,800 flights to Malmö and Copenhagen this week, SAS offers seamless connectivity and a warm Scandinavian welcome. The campaign, with a focus on safety, reliability and hospitality, aims to celebrate the musical extravagance and charm of Sweden and Malmö throughout the summer season.
SAS serves approximately 24 million passengers to 135 destinations on 285 routes, strengthening its position as the region’s leading carrier.
