SAP Emarsys, the omnichannel customer engagement company, has unveiled new features in its February 2024 product update. The new features are designed to enable marketers to create and execute omnichannel campaigns based on ‘AI.
The update encompasses advancements in omnichannel innovation, scalable infrastructure and generative AI to deliver enhanced functionality, seamless integration and unparalleled performance. Three major features include omnichannel excellence, marketing intelligence, and a composable and extensible platform.
In terms of omnichannel excellence, the update drove integration with LinkedIn, allowing brands to interact with LinkedIn’s network of over 1 billion users. The SMS platform now also supports vanity URLs, allowing branded domains in SMS campaigns. Additionally, Emarsys’ Mobile Wallet functionality has been enhanced to allow for post-launch changes and the addition of expiration dates to promote customer urgency.
At the forefront of Marketer Intelligence, the AI Subject Line Generator, currently in an open pilot phase, equips marketers with generative AI to automate tailor-made topics in their communications. A robust event monitoring system is also available, providing detailed analysis of customer events and promoting a better understanding of customer behavior.
As part of a composable and extensible platform, Emarsys launched new tactics for the utility industry and introduced additional tactics for Mention Me. This integration with the Customer Advocacy Intelligence Platform is designed to re-engage enthusiastic customers and nurture potential brand advocates. The flexibility and extensibility of the Emarsys platform is further enhanced by enhancements to its cloud infrastructure, providing greater scalability and reliability, faster processing speeds, faster matching of customer data and secure distribution of assets for customers with multiple business units.
Kelsey Jones, global head of product marketing at SAP Emarsys, said: “The Emarsys platform is a suite of tools and features that elevate and inspire marketers, enabling them to be the best they can be in a competitive and competitive marketplace. rapidly evolving. Making artificial intelligence as transparent, accessible and easy to use as possible allows them to use AI in a relevant, reliable and responsible way. It’s the basis for breakthrough campaigns that make a meaningful difference to your customers – as well as predictable, profitable results. business results. »
While continuing to deliver innovative tools and features, Emarsys remains committed to enabling marketers to achieve their best possible performance in today’s dynamic and competitive marketplace.
