Visits Samsung BKC flagship connected lifestyle experiences store in Mumbai and invites consumers to experience Samsung’s recently launched AI innovations across TVs, digital devices and smartphones.
Jong-Hee (JH) Han, Vice President, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, visited the Samsung BKC at Jio World Plaza in Mumbai for the first time since the store opened and highlighted the company’s commitment to the Indian market by bringing AI and hyperconnectivity to its tech-savvy consumers. He also invited consumers to come and experience Samsung’s latest AI innovations across its entire product range, from TVs and digital devices to smartphones.
“AI will enable connected technologies to improve people’s daily lives while always remaining non-intrusive and in the background. With our open collaboration model, we want to bring AI and hyper-connectivity to all our consumers. India is the next big playground for AI and our flagship Samsung BKC store is an embodiment of our vision “AI for All” and will showcase “One Samsung”. In different areas of the store, consumers can see our vision of AI in reality and discover how smarter and better experiences will redefine the way we live. said Jong-Hee (JH) Han, Vice President, CEO and Head of Device eXperience (DX) Division at Samsung Electronics.
Earlier this year, Han unveiled Samsung’s “AI for All” vision at CES, showing how AI will enable users to use their devices more intuitively and conveniently than ever before. As part of its “AI for All” vision, Samsung unveiled Galaxy AI in its new Galaxy S24 smartphone series in January.
Han said India is one of the largest and fastest growing markets in the world and offers a huge opportunity for Samsung.
“India has a large population of young, tech-savvy consumers who inspire us to innovate. Here, thousands of enterprising young people work in our R&D centers to bring cutting-edge technologies such as AI to the world. We are proud of them,” said Han.
Samsung recently launched the Samsung BKC connected lifestyle experience store, where consumers can experience “One Samsung”. This involves Samsung’s latest innovations in AI and how they power the company’s connected device ecosystem.
The company has been present in India for over 28 years, starting operations in 1995. Samsung continues to be deeply committed to India with two state-of-the-art manufacturing plants, three R&D centers and a design center that employ thousands of people. .
