Samsung has unveiled three new product updates ahead of IFA 2024, the major consumer electronics and home appliance trade show held annually in Berlin, Germany. The announcements include an improved version of its voice assistant, Bixby; the introduction of The Premiere 9 and The Premiere 7 projectors; and enhanced features on its AI-powered cooking and recipe platform, Samsung Food.
The first announcement concerns the Bixby voice assistant. According to Samsung, the updated Bixby will now feature enhanced AI capabilities that will optimize voice control in Samsung’s Bespoke AI devices. The upgrade focuses on three key areas: understanding complex commands, recalling previous conversations, and answering product-related questions. Samsung says Bixby will offer better understanding of complex commands based on natural language, making device control easier for users across the Samsung ecosystem.
The second update sees Samsung launch the Premiere 9 and Premiere 7 projectors, which use advanced laser technology to deliver a high-quality viewing experience. The company claims that these ultra-short throw projectors will transform any living space into a premium home cinema, with 4K resolution and immersive audio. Additional features include AI Upscaling and Vision Booster, which improve image quality and ensure clear and vivid images even in bright environments.
The third product announcement is Samsung Food, an AI-driven platform that personalizes food and recipe recommendations. Samsung has added new features to help users maintain their health and achieve their wellness goals. Available in eight languages in 104 countries, Samsung Food now offers “Tailored for You” plans that provide weekly recipes and snack recommendations based on users’ nutritional needs, food preferences, and past recipe selections. Additionally, the premium subscription service, Samsung Food+, features Vision AI technology that allows users to add items to their food list by taking pictures of them.
IFA 2024, which runs from September 6-10, is a must-see platform for the world’s leading consumer technology and home appliance brands to showcase their latest innovations. Samsung’s announcements underscore the company’s continued focus on integrating advanced AI and intelligent technology into its product ecosystem to enhance the user experience.
Samsung is a global technology innovator known for its products and solutions across a wide range of industries, including consumer electronics, information technology and telecommunications. With a vision to push the boundaries of technology, Samsung offers a broad portfolio that spans smartphones, TVs, home appliances, semiconductors and network systems. The company’s focus on research and development has positioned it at the forefront of advancements in AI, 5G, IoT and sustainable technologies.
