Samsung Electronics is poised to revolutionize the consumer electronics industry with its unwavering commitment to AI-driven technology. Recognizing AI as the cornerstone of innovation, Samsung is reshaping the future of its products, integrating AI capabilities into a wide range of devices.
“At Samsung, AI is not just a feature; it is the catalyst for transformative experiences. We are reinventing consumer electronics, integrating AI into our products to create personalized, intuitive and seamlessly connected experiences,” said Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa.
Samsung’s AI-centric approach aims to transcend traditional device boundaries, enriching users’ lives with smarter and more inclusive experiences. With a robust portfolio comprising more than 500 million smart devices per year, Samsung is uniquely positioned to democratize AI, integrating it into everyday life.
“Promoting an open ecosystem, facilitating collaborations with partners to enrich AI experiences, is at the heart of Samsung’s strategy. The SmartThings platform, which already hosts millions of devices, exemplifies Samsung’s commitment to collaborative innovation,” said Mr. Sam Odhiambo.
The company’s decade-long investment in AI technology is evident in its popular products and evolving services. Samsung not only improves user experience but also focuses on responsible innovation. Sustainability, accessibility and reducing environmental impact are integral to Samsung’s AI initiatives.
Samsung’s AI-driven innovations span various categories, such as visual display, digital devices, mobile experiences and automotive technology. From AI-powered visual displays delivering unprecedented clarity to smart home appliances seamlessly integrated with AI for enhanced functionality, Samsung products illustrate the potential of AI to reshape everyday experiences.
“The Samsung Neo QLED 8K QN900D features an integrated AI processor, NQ8 AI Gen 3, equipped with an 8x larger AI neural network and twice as fast NPU than its predecessor. Powered by the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with a quality visual experience up to 8K and sharpens fast-moving images via AI Motion Enhancer Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyzes voice and background noise through AI to optimize your TV listening experience so you can enjoy various content as if you were on first floor. row of a stadium or a cinema hall. The Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content and service recommendations to enhance your entertainment experience,” noted Mr. Sam Odhiambo.
Samsung’s commitment to AI is evident in its push for advancements in security, resource circularity and energy conservation. The company is committed to achieving net zero emissions targets and actively uses recycled materials in its products, demonstrating its commitment to sustainable practices.
Samsung’s relentless pursuit of AI excellence extends to creating inclusive technology, ensuring its products meet diverse user needs. The company’s focus on AI is not limited to technological advancement; it’s about empowering users and enriching their lives.
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