Salesforce has added data-driven and artificial intelligence tools for retailers. With generative AI built into Commerce Cloud and Marketing Cloud, retailers and marketers can leverage generative tools with real-time understanding of customer behavior and preferences.
These retail innovations leverage Salesforce’s Einstein 1 platform, which seamlessly connects to retail or shopper data, integrating with Large Language Models (LLM) to ensure context real-time, brand voice consistency, data governance and security.
“Businesses that effectively leverage customer data to create connected, trusted commerce experiences will see stronger customer loyalty and profitability,” said Jujhar Singh, executive vice president and general manager of Salesforce Customer 360 Applications and Industries. , in a press release. “Every business must focus on efficiency and growth through new integrated and AI-driven innovations that enable a faster buying journey and greater customer satisfaction.
These new innovations are as follows:
- Einstein Copilot for Shoppers, a new extension to Einstein Copilot, is a consumer-facing version of the generative AI assistant that powers personalized conversations with shoppers. Customers can find products and make purchases using natural language interactions across retailer channels, like digital storefronts and messaging apps.
- Page Designer uses AI-powered, natural-language generative prompts to design, build, and customize e-commerce sites and pages.
- Return Insights in Order Management analyzes data, examines return activity patterns, and uses AI to drive retailers to make changes to product displays to minimize future returns. It also uses sentiment analysis to evaluate product review feedback and return reason codes to then recommend actions to resolve issues with specific products.
- Inventory Insights gives digital retailers a clear view of available inventory so they can ensure products stay in stock.
- Customer and Product Insights uses data from Commerce Cloud, Marketing Cloud, and Data Cloud to help merchandisers better visualize trends, such as top product bundles being sold and the demographics of the most engaged shoppers.
- Global Promotion Management helps retailers bring together customer marketing and promotions data with predictive insights to forecast potential promotional revenue so they can coordinate pricing and rewards initiatives for loyal members and non-loyal customers. Through guided setup with predefined promotion templates, marketers can define, launch and distribute omnichannel promotions with discounts and loyalty rewards.
- Referral marketing helps businesses launch referral programs and improve conversion with pre-built templates and a built-in referral AI tool to identify customers most likely to participate in referral programs. Businesses can review trends and refine promotions to create connected experiences through interactive email campaigns, landing pages, A/B testing, and send time personalization.
- Segment creation helps retailers improve targeting and personalization using generative AI prompts, with trusted data from Data Cloud. Now retailers can create new segments in minutes that can be activated across marketing, commerce and service touchpoints for personalized journeys, offers and recommendations throughout the shopping experience.
- Content creation for Marketing Cloud Engagement helps retail marketers solve content bottlenecks in their campaign and personalization strategies. Using natural language prompts powered by generative AI based on proprietary data within the Einstein Trust Layer, marketers can automatically create personalized visual content, email subject lines and email and large-scale custom body text.
In addition to AI product innovations for commerce and marketing, Salesforce also announced a series of solutions for theft, media networks, employee productivity and real estate, which help better manage operations and to create new sources of income.
