Selling power launched AI and data innovations in Sales Cloud, including the built-in AI assistant Copilot for Sales, to enable sales reps, executives and operations teams to sell more effectively throughout the entire sales process. sale.
These innovations offer sellers a variety of AI-powered tools to streamline research and manual tasks like meeting summarization and email creation. The new features also connect real-time internal Salesforce and external data to create lead lists, identify buyer intent and optimize KPIs, as well as allow sellers to integrate Sales Cloud directly into Outlook, Gmail and their web browsers.
New features will be available in the new Salesforce Sales Cloud Unlimited Edition+ offering, promising a simplified way to purchase and consolidate the sales technology stack.
Ketan Karkhanis, executive vice president and general manager of Sales Cloud at Salesforce, said: “A strong database can unlock AI for all sellers. Powered by real-time, connected data, Salesforce innovations incorporate powerful AI to support every step of the sales journey. This means sales teams can shift their focus from processes to connecting with people, giving them more time to focus on what they do best: selling.
In addition to this, Salesforce also launched Service Intelligence, a new analytics application for Service Cloud designed to increase productivity, reduce costs and improve customer satisfaction.
Powered by Data Cloud, Service Intelligence allows users to access all their data directly in Service Cloud, eliminating the need to switch between screens to get insights. Pre-built, customizable dashboards in Service Intelligence provide a view of critical metrics such as customer satisfaction and individual and team workloads.
With Einstein Conversation Mining, service professionals can use AI to analyze customer chat and email conversations to uncover insights, such as specific challenges customers face during service interactions, assess the likelihood of complaint escalation and proactively resolve the issue with the customer.
Service Intelligence includes pre-built service dashboards, Einsein Conversation Mining, and Tableau integration to allow users to go directly from a Service Intelligence dashboard to exploring data in Tableau with a single click.
Ryan Nichols, senior vice president and general manager of Service Cloud at Salesforce, said: “With AI-driven Service Intelligence, businesses can bridge the gap between data and action, transforming raw data into valuable customer information. This ensures service professionals have the right information to fulfill their core mission: delivering exceptional customer experiences.
