Neurons is an artificial intelligence (AI) tool that predicts how audiences will respond to visual stimuli by analyzing:
- to focus
- cognitive demand
- clarity, and
- engagement.
The agency says that by testing creative assets before launch, Rogerwilco can now predict how those assets will resonate with target audiences. This predictive capability allows the agency to select the most effective ad images for campaigns, significantly reducing the need for traditional and costly A/B testing and learning campaigns.
“Integrating Neurons into our workflow represents a giant step forward for Rogerwilco and our customers,” says Charlie Stewart, CEO of Rogerwilco. “By leveraging this technology, we can now ensure our clients’ media budgets are used more effectively, significantly improving the effectiveness of their campaigns.”
While the average person faces between 4,000 and 10,000 ads per day, the challenge is capturing attention and ensuring memorability, the agency says.
About 90% of decision-making happens unconsciously, influenced by shortcuts developed by the brain over time. Neurons excel at predicting these subconscious responses, allowing marketers to design more effective campaigns.
Rogerwilco claims that, backed by more than two decades of neuroscience research, the company has one of the largest neuroscience databases in the world, including data from more than 170,000 people. This rich database provides in-depth information on:
- brain responses
- eye tracking
- behavior patterns, and
- back.
“With approximately 95% accuracy in predicting consumer responses, Neurons offers unparalleled insights into subconscious decision-making. This helps optimize creative assets in ways previously unimaginable, making campaigns not only visible but memorable,” explains Skillicorn.
Rogerwilco has already seen significant benefits from integrating Neurons, with improvements in social campaign performance and web design conversion rates, according to the agency.
“Neurons has revolutionized the way we approach social campaigns and display advertising,” adds Stewart. “It was a game changer in refining the user experience and optimizing conversion rates.”
Rogerwilco adds that as Neurons continues to evolve, including advances in data analytics and reporting, it represents the future of predicting consumer behavior. These advances indicate a shift toward more data-driven and scientifically validated marketing strategies.
The agency concludes that Rogerwilco’s adoption of AI technology demonstrates its commitment to remaining at the forefront of digital marketing innovation. This collaboration is expected to redefine the standards of digital marketing, delivering unparalleled precision and efficiency in campaign management and execution.
For more information, visit www.rogereilco.co.za. You can also follow Rogerwilco on Facebook, LinkedIn Or on X.
*Image courtesy of Cloth
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