In response to changing consumer shopping habits, retailers with digital solutions, particularly those powered by AI, are examining shopping habits and how retail data can be used in real time.
Today’s retailers must interact with their customers in new and different ways. In order to compete with industry giants, they must create a satisfying customer journey online and in-store. Blending the two into a memorable omnichannel retail media experience is essential to succeed in today’s digital world, but to achieve this, retailers need a powerful content management system (CMS) for retail. Here’s why.
Immersive omnichannel technology with AI
Can retail data be used in real time? Yes. With digital tools such as in-store analysis, 3D modeling, smart displays and thermal sensors, retailers track customer behavior in their stores to improve their service. The goal is to make the customer journey – which often begins at home or on their phone – so intuitive and convenient that what they remember most is the pleasant and safe experience they had in your store . AI helps improve this journey by making sense of data extracted from consumer behavior and pointing out ways to use it.
Personalize the customer journey
Many retailers assume they know how consumers move around their stores or where they spend the most time, but it’s hard to know for sure without this data. Heat mapping can use real-time retail data, identifying critical opportunities in the funnel and helping retailers make informed decisions. With AI-powered machine learning, Fast sensor The technology collects traffic information from physical data points inside a store and sends it to a cloud-based server. From there, the data sets are analyzed according to an algorithm and converted into actionable items that can be implemented within the store.
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Using this technology, sensors can “see” a customer in front of a certain item and then display relevant on-shelf messages, such as discount codes, product photos and reviews, as well as complementary items, offers warranty or even a short message. video of the product used. Businesses can create customized solutions based on their specific needs, growth goals and KPIs. Over time, FastSensor helps retailers gather, analyze and provide data points, which you can use to continually re-optimize your displays.
Create, manage and distribute content
Retailers need to provide relevant, engaging and up-to-date content exactly when their customers need it. Samsung VXT, an intuitive CMS, is a game-changer for busy operators who don’t have time to manually resolve every technical issue. With one intuitive platform, you can create, publish and manage content in real time.
For example, retailers can use Samsung VXT to announce limited-time offers, showcase new inventory, and alert in-store shoppers of an upcoming weather event. It also allows retailers to automate tasks and plan upcoming promotions. Samsung VXT can help reduce your business’s carbon footprint by significantly reducing the number of printed documents you use. The cost of overhead also goes down because all content and displays can be managed from one location.
With Samsung VXT, operators can view real-time in-store analytics and detailed marketing performance reports. Its comprehensive technical support and regular software upgrades ensure that retailers always have a robust marketing toolkit at their fingertips.
Maximize throughput with 3D mapping
Knowing how customers move through the store helps retailers create more compelling customer journeys and integrate strategic points of engagement.
If a retailer discovers — through 3D heat mapping, for example — that its store layout isn’t fully optimized, it can use that data to revamp the store. This mapping takes the guesswork out of store design and conversion optimization by allowing operators to compare detailed before and after data analytics for retail.
For example, grocery stores often place popular items like milk, beer, and diapers near the back of the store to encourage impulse purchases along the way. When you know which aisles customers are most likely to take to get there, you can optimize your displays and messaging along those paths.
What’s next for AI and data in retail?
With AI-powered retail media solutions, stores can combine the ease of online shopping with the convenience of picking up items in person – and that’s where Samsung comes in.
By integrating seamlessly with retail software, Samsung’s digital signage can entice window shoppers inside, at which point heat mapping and sensors can track their journey and see where they linger and for how long time. Smart displays can also drive upsells by providing relevant suggestions based on the customer’s location in the store, time of day, season, or other personalized triggers – for example, recommending LED bulbs when a customer buys a light fixture.
As physical stores evolve to meet new challenges, retailers have been forced to innovate. Adopting digital solutions will help them meet the needs of their customers.
Get more tips on setting up and scaling real-time messaging using an integrated management system, such as Samsung VXT, in this complete guide. You can find more innovative display solutions for in-store shopping by exploring Samsung’s full range. retail display align.
