SUSSEX, Wisconsin, September 23, 2024 /PRNewswire/ — Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, today announced a collaboration with Google Cloud to leverage its cloud services to develop a data, creative and personalization powerhouse. Quad’s industry-leading solutions are designed to provide advertisers and marketers with exceptional accuracy, transparency and cost-effectiveness in building direct connections – online and offline – with their customers.
By combining Google Cloud’s artificial intelligence (AI) optimization capabilities and extensive language models (LLM) with Quad’s proprietary data stack, Quad’s new AI-powered solutions will enable brands to create highly personalized content at scale across multiple marketing channels. In addition to providing image generation, processing, content creation, layout design, translation and more, Quad’s innovative, data-driven offering will address the complex challenges of managing large product catalogs and diverse audience segments. It will also help marketers streamline the complexities of working across global geographies while creating efficiencies in marketing spend.
“As a company that lives and breathes innovation, we are excited to be at the forefront of this generational leap in AI technology,” said George ForgeSenior Vice President of Client Technology and Product Development for Quad. “Our partnership with Google Cloud enables Quad to drive transformation in the marketing industry, and that’s where we’re at. By combining our decades of data expertise with Google Cloud’s advanced AI capabilities, we’re not only improving targeting, we’re also reimagining how brands connect with their audiences using cutting-edge AI solutions that drive results without compromising their unique brand voice.”
“Our mission is to accelerate the ability of organizations to digitally transform,” said Michael ClarkPresident, North America at Google Cloud. “We are excited to partner with Quad to deliver the infrastructure and AI capabilities that will power a new era of marketing transformation, putting customers at the center through more personalized and meaningful experiences.”
With decades of experience understanding American households, Quad has been steadily refining and strengthening its data stack, which now reaches 92% of all U.S. households and nearly 97% of the U.S. adult population. Over a given 18-month period, it contains more than 3 billion validated or revalidated data points. Because of their inherent stability, households are more resilient data sources than phone numbers, email addresses, IP addresses, and other digital identifiers. They also reveal audience passions and interests through the types of content recipients proactively request, improving opportunities for personalization and engagement across the omnichannel experience. Quad will leverage Google Cloud’s AI-infused data solutions to enhance data-driven marketing strategies and deliver powerful new insights.
“Quad’s ability to understand households and provide a truly resilient identifier to audiences strengthens our data ecosystem. By using AI technology to power our data stack, we will be able to deliver even greater accuracy to our clients through creative channels they can use to connect with their customers,” said Joshua LowcockPresident of Quad Media. “We are also aligning with our long-standing commitment to transparency by creating these solutions to give marketers better, more accurate visibility into the audiences they are reaching and the data that is fueling their campaigns. This will result not only in more effective ad spend, but also in better ROI.”
In addition to integrating Google Cloud solutions to optimize its data offering for customers, Quad will also use AI to improve workflow optimization, content production, asset development, and creative and media capabilities at scale. This will help improve the efficiency of Quad’s internal operations and systems. Currently, more than 1,000 users within Quad are actively leveraging a variety of AI-powered solutions to improve speed to market while reducing costs and improving performance. The company’s new AI-powered offerings for customers will be rolled out in the fourth quarter of 2024.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands build direct relationships with consumers from home to store to online. Powered by cutting-edge technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline marketing complexities and eliminate friction at every stage of the marketing journey. Quad tailors its unique, flexible, scalable and connected solutions to client objectives, optimizing costs, improving speed to market, increasing marketing effectiveness and delivering value to client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients, including blue-chip companies that serve both businesses and consumers across a wide range of industries, with a particular focus on commerce, including retail, consumer packaged goods and direct-to-consumer; financial services; and healthcare. Quad is ranked among the largest agencies in the United States by Age of the adsupported by its full service Increase media agency and Betty creative agency. Quad is also one of the largest commercial printers North Americaaccording to Printing impressions.
For more information about Quad, including its commitment to continuous innovation, culture and lasting impact, visit quad.com.
Media Contact
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Director of External Communications
203-522-1699
(protected email)
Isabelle Campione
Communication Specialist
772-559-1799
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SOURCE Quad
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