Pure Storage shared its views on the upcoming trends that will influence business and IT environments in 2025 for Australia and New Zealand, with a focus on artificial intelligence, sustainability and cybersecurity strategies .
The company anticipates the emergence of industrial AI as companies seek to internalize AI capabilities, addressing governance challenges such as data privacy between departments. With most GPUs estimated to be underutilized and concentrated among a few large companies, this shift is expected to bring AI closer to private companies to leverage proprietary data. Agentic AI and large quantitative models are expected to play an important role in this development.
Businesses are expected to improve their decision-making processes through the increasing use of machine learning and agentic AI. Although agentic AI is not expected to become mainstream until 2026, organizations are poised to benefit from its potential to analyze large data sets, identify patterns, and automate complex tasks. Interest in such technologies is particularly strong in industries with complex IT infrastructures, such as banking and telecommunications.
A notable increase in corporate investment in AI is predicted for 2025, despite a decrease in generic AI proofs of concepts and pilots. The expected shift comes as companies reorient toward grounded AI approaches, influenced by past failures and economic concerns. Recovery-augmented generation (RAG) is expected to gain traction, particularly in industries requiring accurate, real-time contextual information, such as healthcare and finance.
The importance of data will be amplified as organizations seek better outcomes through AI and analytics. The realization that larger data sets can outperform sophisticated algorithms has led to initiatives to unify and unlock siled data, driving more informed decision-making and an improved customer experience.
Sustainability is expected to re-emerge as a top priority for businesses as they move closer to important 2030 sustainability goals. In response to intensified government and regulatory mandates, businesses should focus on adopting cost-effective technology solutions. energy to meet these obligations.
When it comes to cybersecurity, strategies should evolve towards prioritizing data protection. The likelihood of cyberattacks has shifted focus from the inevitability of an attack to being prepared for when it occurs. Cybercriminals’ enhanced capabilities, driven by advances in AI, are driving businesses to proactively invest in advanced cybersecurity measures to mitigate significant financial, reputational, and operational risks. Data protection strategies are highlighted as essential for business continuity in the face of potential cyber threats.
Amy Rushall, regional vice president for Australia and New Zealand at Pure Storage, said: “The next 12 months will be interesting as businesses look for tangible returns on their AI investments. However, they will also need to ensure their underlying IT infrastructure is Pure Storage can help these businesses maximize their AI investments with a high-performance, reliable and agile data platform that scales with their business.
Mark Jobbins, CTO and vice president of Asia Pacific and Japan at Pure Storage, added: “While the AI gold rush is far from over, the focus is now on agentic and industrial AI as we move beyond the experimentation and research phase. , and ethical considerations will guide investment decisions as we expect AI to be more deeply ingrained into the fabric of business operations.
