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| Ronn Torossian |
AI and AI-Driven Marketing disrupting the retail industry. It looks like the personalized ads from the movie “Minority Report.” AI is reshaping the way people buy and businesses sell. The AI revolution in retail is only just beginning in 2024. This technology is evolving rapidly and those who adopt it will thrive for years to come.
Personalized shopping experiences
There is no longer a need for pushy salespeople to burden customers. Thanks to AI, customers can now be greeted by their own digital shopping guru the moment they set foot in a store.
This tool would not only be able to recognize each customer, it would also be able to remember their favorite brands or past purchases and know their current style and mood.
This means that customers will no longer need to wander aimlessly through the aisles, as the AI matchmaker will be able to curate personalized selections, suggest outfits and predict the customer’s future fashion needs before until he realizes that he needs something new.
Smart fitting rooms
Artificial intelligence is capable of transforming the traditional fitting room into a high-tech fashion playground. AI-powered mirrors can scan customers’ bodies and begin to suggest looks that will be flattering on them, recommend different colors and sizes, and even allow them to virtually try on clothes without the customer needing to leave the booth fitting.
All this capability is not just about convenience, but also about inclusiveness. This way, everyone will have the opportunity to experiment with their self-confidence and find the clothes that will make them feel best about themselves.
Chatbots
When chatbots first began to be used by businesses, many customers were frustrated because they were robotic and did not fully understand what was expected of them to be able to meet their needs.
Fortunately, AI has given chatbots a makeover, so these conversational assistants can become more witty, understand customer needs, and respond with a natural grace and charm that can help even the grumpiest customers. They can also handle basic requests, recommend gifts, and resolve issues or problems.
Efficiency
The impact of artificial intelligence in retail marketing goes beyond delivering an exceptional customer experience in the new year. Behind the scenes, this tool also works magic on logistics and inventory. It is capable of processing mountains of sales data to predict future demand with astonishing accuracy.
This means that there will be no more empty shells in warehouses, and these warehouses will not be overflowing with products at the same time. This means that retailers will be able to optimize their entire inventory and minimize waste so that the supply chain can continue to operate at its full potential.
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Ronn Torossian based 5WPR, a leading public relations agency.
