Our Thai team, led by Siwat Vilassakdanont, Managing Director of Thailand and Philippines, AnyMind Grouphad the honor to share valuable insights on AI-driven marketing at DAAT DAY 2024!
On the DAAT DAY 2024 stage, we presented on “AI-Driven Marketing: Create Intelligent Campaigns That Drive Meaningful Engagement and Maximize ROI,” highlighting the role of AI in creating marketing campaigns that reach target audiences with greater precision, saving resources and boosting consumer engagement!
During his speech, he highlighted how AI-driven marketing is transforming Thai consumer behavior.
Recent data shows that:
- 75% of Thai consumers expect more personalized offers from brands (Rising Demand for Personalized)
- 60% of consumers prefer to use chatbots to answer their inquiries rather than speaking to a person.
This reflects how AI technology is helping brands provide customer service that meets the needs of today’s consumers.
The Benefits of AI-Driven Marketing
- Increased efficiency: Reduce costs and optimize resource utilization.
- Improved efficiency: Achieve your marketing goals faster and more accurately.
- Superior Engagement: Strengthen consumer connections with the brand.
AI Improves AnyMind’s Platforms for Effective Marketing
At AnyMind, we offer a variety of platforms designed to meet the needs of brands, agencies, media publishers and e-commerce creators. Let’s explore how AI plays a role in each of our solutions and platforms:
1. Precision Influencer Marketing Solutions on AnyTag Platform with AI
- AI Research: Finds suitable influencers for campaigns based on content and style, eliminating the need for potentially error-prone manual categorization.
- AI caption creation: Provides initial caption suggestions to influencers based on briefs, making post creation simpler and more targeted.
2. Digital Marketing Solutions via Websites and Mobile Apps with AI
- Creative innovation in AI: Generates rich media ads tailored to target audiences, increasing viewer engagement and reducing advertising costs.
- Optimizing AI performance: Analyzes user behavior data to improve ad performance and increase conversion rates.
3.AnyManager: Drive Traffic Through Websites and Apps
- AI-powered short video generation: Creates video content from articles for distribution on social media platforms without the need for a production team, increasing visitor numbers and time spent on site.
4. AnyLive and AnyX: e-commerce marketing via live streaming
- AI Live Stream (AnyLive): Enables brands to live stream 24/7 using AI, answering audience questions in real-time to reduce costs and maximize sales.
- AnyX GenAI analysis: Provides in-depth analysis of product reviews, giving brands insight into customer needs to effectively refine products and marketing strategies.
In summary, integrating AI in marketing not only helps reduce costs but also improves the accuracy of campaign creation, improves target audience reach, and significantly increases engagement. AnyMind Group is poised to deliver AI technologies and marketing innovations that meet customer demands in the digital age, ensuring they stay ahead of the ever-changing market.
