Digital First AI, a Poland-based marketing technology startup, has raised $3.8 million (€3.5 million) in its latest funding round.
4growth VC led the investment round, which was joined by several other investors, including Plug&Play (a global accelerator with over 60 offices worldwide), Sher Ventures USA, Hub71 UAE Partner and the owners of McCANN Poland Group and 45Avenue Group.
The new capital will be used to enhance Digital First AI’s artificial intelligence platform, which specializes in automating the creation of marketing strategies for online campaigns. In addition, the funds will support the company’s global expansion and help deploy its solutions to large enterprises and corporations.
Digital First AI, founded by Rafał Tromczyński, Grzegorz Gracz and Michał Tokarski, offers a SaaS (Software-as-a-Service) solution that uses AI to select marketing strategies and generate advertising content. This approach aims to save time and optimize marketing budgets. The company’s technology represents an important step towards fully autonomous marketing, where AI manages online advertising campaigns with minimal human intervention.
The DF.AI platform has advanced features, allowing it to process data from various companies in any format. It stores this information securely and continuously expands its knowledge base through real-time research, competitive analysis, social listening and global trend monitoring. This holistic approach allows Digital First AI to handle complex tasks such as introducing new products to different markets and running associated advertising campaigns.
Digital First AI plans to launch an enterprise solution tailored for large companies by the end of Q3 2024. The company has already launched “proof of concept” projects with international partners. With offices now established in Poland, the US, and the UAE, Digital First AI is positioning itself for global growth. The startup has already participated in accelerator programs such as Hub71 and Flat6Labs in Abu Dhabi and counts US unicorn Semrush among its strategic partners.
The investment by McCANN Poland, a subsidiary of the global McCANN Worldgroup, is particularly significant. It underlines the potential of Digital First AI’s solution in the context of global AI marketing trends. This strategic partnership is expected to facilitate the company’s expansion into offerings for large enterprises and give it access to the world’s leading brands, starting with clients and agencies of the McCANN Worldgroup network.
Lead investor 4growth VC was attracted to Digital First AI because of its innovative approach to marketing automation and its alignment with the ongoing AI revolution. The venture capital firm sees immense growth potential in the company, praising its motivated team and extensive industry experience.
This funding round marks a critical milestone in Digital First AI’s journey, paving the way for its continued growth and innovation in the AI-powered marketing technology space.
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