Piper Alderman’s Tracey Whyte on Making the Most of AI in a Lean Marketing Team and BD – Passle’s CMO Series Podcast | Pass

The impact of AI on legal marketing and business development is still relatively unknown. Although we hear that professionals are adopting AI to achieve impressive results, we rarely see examples of successful results.

In this episode of the CMO Series podcast, Tracey Whyte, Director of Business Development and Marketing at Piper Alderman, joins Charles Cousins ​​​​to share some of the practical applications of AI she has piloted within of the company and Learn more +

The impact of AI on legal marketing and business development is still relatively unknown. Although we hear that professionals are adopting AI to achieve impressive results, we rarely see examples of successful results.

In this episode of the CMO Series podcast, Tracey Whyte, Director of Business Development and Marketing at Piper Alderman, joins Charles Cousins ​​​​to share some of the practical applications of AI she has piloted within the company and the challenges she has overcome during this journey.

Tracey and Charles discuss:

– Why legal marketers and BD professionals should turn to AI for their role now

– How Tracey came to her role at Piper Alderman

– What the first steps towards AI adoption looked like

– What the current use of AI in the marketing/BD function looks like and what it is used for what purpose

– How to build effective AI prompts during the writing process

– Advice to others on how to get the most out of AI

A transcript of this episode is available at: https://blog.passle.net/post/102j95d/cmo-series-ep144-tracey-whyte-of-piper-alderman-on-getting-the-most-out-of -have I got See less –