Pinterest has launched a range of new features for advertisers, aimed at improving campaign performance through advanced AI-powered tools.
As part of the new additions, the social media giant has launched an automated AI-powered ad campaign system, “Performance+”, which optimizes all aspects of Promoted Pin creation, minimizing the need for manual entry.
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As a result, advertisers can achieve better results by leveraging Pinterest’s ad creation and audience matching capabilities, the company said.
This comes as early testing by Pinterest found that most advertisers saw more than a 10% improvement in cost per acquisition (CPA) for conversion and catalog sales campaigns, or a similar improvement in cost. per click (CPC) for consideration campaigns.
Meanwhile, Performance+ tools cut campaign creation time in half, improving Pin performance with minimal effort.
Another novelty On the platform is a custom background generation for product images, which personalizes the creative look of ads by aligning product images with the aesthetic preferences of individual users.
Pinterest’s system generates custom lifestyle backgrounds for product pins, improving engagement.
For example, if a user prefers a specific aesthetic style, the AI tool will adapt the product background accordingly, providing more relevant context and potentially increasing user interest and interaction.
Pinterest is also exploring integrating its “Shuffles” app into its core platform by introducing ad collages, it revealed.
This feature allows advertisers to create attractive collages with product listings attached to each image.
Advertisers can now tag products in their collages and promote them as Showcase or Collection ads, allowing users to tap and learn more about the brands and products featured.
These updates are part of Pinterest’s new “Ad Labs” innovation program, designed to test and refine new creative and advertising tools for brands.
