Pick n Pay’s online retail division recorded an impressive 60.6% year-on-year sales growth, reflecting the company’s strategic advancements in its on-demand platforms and global digital transformation.
Building on a solid 74.4% increase during 2024, Pick n Pay Online’s sustained growth has been driven by notable improvements in customer service, technology upgrades and operational efficiencies . This expansion has been primarily fueled by the popularity of Pick n Pay’s on-demand retail services, including Pick n Pay asap! and Pick n Pay Groceries on Mr D, both now available in 550 Pick n Pay stores across the country.
A key catalyst for this growth has been the relaunch of Pick n Pay as soon as possible! in October 2023. The updated app now offers significantly improved features, including artificial intelligence (AI) capabilities such as AI search, alternatives and personalization, which make the shopping experience more tailored and more efficient for each user. Additionally, the application benefited from a cloud-based technology foundation and scalable architecture, resulting in improved speed and reliability.
Pick n Pay has also dedicated considerable resources to strengthening store operations, logistics and marketing initiatives. These investments streamlined order fulfillment, reduced picking times and ensured on-time deliveries, contributing to a 24% increase in overall customer satisfaction.
“By investing in cutting-edge technology and expanding our on-demand services, we are meeting the growing demand for seamless and convenient online shopping,” Pick n Pay said. “Our recent progress ensures that we continue to be a leader in South Africa’s evolving digital retail landscape.”
As the company continues to innovate in the digital space, Pick n Pay’s performance illustrates a winning formula of technology investment, customer-centric improvements and efficient operations, positioning the brand for continued growth in the competitive online retail industry.
Choose and pay
Pick n Pay, a retailer with over 1,650 stores across seven African countries, has partnered with OpenText to supercharge its software testing processes.
By leveraging generative AI and large private language models (LLM), Pick n Pay has automated 95% of its software testing, reducing testing times by up to three days and significantly improving its digital services for e-commerce customers.
Pick n Pay has integrated OpenText’s cloud-based value stream management (VSM) and DevOps platform, OpenText ValueEdge, with the pioneering AI capabilities of OpenText DevOps Aviator, to meet growing customer demand for management tools. innovative digital purchases.
By enabling OpenText DevOps Aviator within its existing OpenText ValueEdge workspace, Pick n Pay has ushered in a new era of efficient and accurate software testing automation, gaining a substantial information advantage to better serve its growing online customer base .
Choose and pay
A year after Pick n Pay pioneered Bitcoin payments at checkouts in South Africa, the retail giant now generates R1 million in monthly sales from shoppers using the cryptocurrency.
Customers buy groceries, data, airtime and even pay their municipal bills using Bitcoin. This marks a significant milestone in the integration of cryptocurrency into traditional retail in South Africa.
The adoption of cryptocurrency payments has seen substantial growth, with four times more customers using Crypto QR codes each month across almost 700 Pick n Pay stores. This adoption is particularly notable in the Western Cape, followed by Gauteng and KwaZulu-Natal. The majority of transactions involve amounts of R500 or less, although the transaction limit is set at R10,000.
Cryptocurrency payments are taking off and Pick n Pay remains the first and only major retail store to accept cryptocurrencies.
“We started from a low base of around R25 000 per month, and this has grown exponentially every month over the past year,” said Deven Moodleyexecutive director of Choose and pay value-added services, financial services and mobile division.
The payment method is also accepted at PnP Express and Pick n Pay Clothing.
To pay with cryptocurrency, customers need a Bitcoin Lightning or Binance wallet and MoneyBadger’s CryptoQR app, or they can scan the QR code directly through their VALR or Luno apps on Android or iOS mobile phones . Customers can pay with any cryptocurrency supported by Luno, VALR or Binance.
