THE Philippine Marketing Association (PMA) is set to host the Strategic Marketing (StratMark) Conference 2024, the country’s first annual convergence of marketing students, educators and academic professionals, on October 8, 2024, at the University of Santo Tomas in Manila.
Theme Transform: marketing in the era of AI and sustainable developmentThe event will explore how artificial intelligence (AI) and sustainable practices are reshaping the marketing industry.
The full-day conference, offered in-person and live, is expected to attract up to 10,000 participants from across Southeast Asia. StratMark 2024 will highlight the integration of AI in marketing, with discussions on its role in promoting sustainability while addressing the challenges businesses face in this evolving landscape.
The program will include keynote speeches and panel discussions with industry leaders from the technology, policy, education and sustainability sectors. Speakers include Dato Eric Ku from the Asian Small Business Committee Malaysia, who will share his insights on integrating AI and sustainability into marketing strategies and business models.
In addition to the main event in Manila, StratMark 2024 will mobilize marketing communities across the country and will be accessible to participants from Luzon, Visayas and Mindanao through its partner universities.
Ahead of the event, PMA entered into key partnerships to strengthen its focus on sustainability and youth engagement. On September 3, PMA and Eco-Business, Asia’s largest sustainability media organization, signed an agreement to co-present the event. Present at the signing were Eco Enterprise National Director Ping Manongdo and PMA officials including Director of Youth and Academy Leah Ayeng, Treasurer Cristy Oreta, Executive Vice President Mitch Ballesteros and Vice President Marco Montes.
On September 6, PMA also formalized a partnership with the University of Santo Tomas, the Global Compact Network Philippines and the “Anak, Ikaw ay Henyo” movement. This collaboration aims to amplify the focus on sustainability and youth engagement, which are key themes for the upcoming event. Dr. Antonio Etrata, Chairman of Marketing Management at UST, Henry Tenedero, Founder of the “Anak, Ikaw ay Henyo” Movement, Edward Gacusana, Executive Director of Global Compact Network Philippines, as well as PMA President Kathy Mercado and PMA Executive Vice President Mitch Ballesteros. , StratMark President Dr. Jenn Ramos and PMA Directors Jerry Yao and Leah Ayeng were present at the signing.
PMA also announced its partnership with PCE-GoNegosyo on September 12, which will focus on the prosperity pillar of sustainable development in various educational institutions. The signing took place in the presence of Joey Concepcion, founder of GoNegosyo, Mina Akram, executive director of PCE-GoNegosyo, Paul De Guzman, program director of PCE-Go Negosyo, as well as representatives of PMA — Kathy Mercado, president of PMA, Cristy Oreta, PMA Treasurer, Leah Ayeng, Director of Youth and Academics, and the PJMA National Executive Council.
Through StratMark 2024, PMA reaffirms its commitment to equipping the next generation of marketers for the challenges and opportunities ahead. With AI and sustainability now at the heart of the marketing landscape, this year’s event promises to be a vital platform for learning, discussion and collaboration between marketing professionals, students and educators from across the world. country.
StratMark 2024 was co-presented by Eco-Businesswith a location partner University of Santo Tomas. Strategic partners include United Nations Global Compact “Anak Ikaw ay Henyo” Movement, PCE-GoNegosyo and Philippine Junior Marketing Association. Supporting partners include Shoppertainment LIVE, Unique Corn Strategies PR, Philippine Business Coalition for Women Empowerment and ZOE Broadcasting Network as public relations and communications partners.
Marketing professionals, educators and students are invited to join this vital discussion on the challengers of AI and sustainability. For more information or to register, visit https://philippinemarketingassociation-stratmark.helixpay.ph/?fbclid=IwZXh0bgNhZW0CMTAAAR0SC1BvROAqEVIBYnqFJcqMy-A95Ql-NH3xkMi2Z3yK_cCbESJSpR-ZRnI_aem_scBQgZZvziOgg3q1xRbodA.
About the Philippine Marketing Association (PMA)
Founded in 1954, the Philippine Marketing Association (PMA) is the premier marketing association in the Philippines, dedicated to promoting excellence and ethics among marketing professionals.
It aims to promote and advance the marketing profession in the Philippines. It serves as a hub for marketing professionals, teachers and students, providing them with a platform for education, networking and professional development. PMA serves as a strong pillar of support and source of guidance for marketers in the Philippines and across the region, pushing for excellence and unparalleled service to the marketing and business community.
PMA organizes various events, seminars and training sessions focused on the latest marketing trends, strategies and practices. It also advocates for ethical marketing standards and practices, aimed at strengthening the integrity and growth of the marketing sector in the country.
Through its initiatives, the PMA seeks to contribute to the professional growth of its members and the overall development of the marketing industry in the Philippines.
Website: https://philippinemarketing.org/.
