From October 23 to 25, the new edition of the TIS – Tourism Innovation Summit will bring together CIOs and IT experts from companies such as AR Hotels, Vueling, Catalonia Hotels or Renfe.
MADRID – Technology today plays a key role in optimizing the operations of businesses and tourist destinations and improving the customer experience. In this context, the new edition of TIS – Tourism Innovation Summit 2024 (TIS2024)which will be held October 23-25 in Seville, Spain, will bring together CIOs and IT leaders from companies such as AR Hotels, Vueling, Catalonia Hotels, Renfe, Ilunion Hotels, And Lopesanamong other things, to discuss and learn about the latest trends and technological innovations in the tourism industry. Thus, the CIO Summit The agenda will address how AI, big data and digitalization can redefine the future of tourism.
One of the most notable debates of this edition will be the case of Paris 2024 Olympic Games, which will analyze lessons learned from planning a large-scale event such as the Olympic Games. From infrastructure management to cross-sector collaboration, the Paris Olympic Games leave a clear roadmap to optimize the organization of future major events, supported by advanced digital infrastructures that benefit not only organizers, but also travelers and travelers. host communities.
AI, tourism data spaces and cybersecurity
In another context, the IOC Summit will also address the power of data and AI to define the future of tourism.. Dolores Ordonezvice president of Gaia-X; Olga PrévédenData & Innovation Project Manager at Austrian National Tourist Office; Cristina Nuñezdirector of strategy at NECSTour; And Misa Labarileresponsible for tourism policy at the European Commissionwill analyze the regulations shaping the use of AI in Europe and discuss the challenges of creating a tourism data space, essential for understanding how emerging technologies will transform traveler experiences and improve operational efficiencies in the the entire sector.
However, as technologies advance, so do certain risks, and the travel industry is not exempt. One of them is cybersecurity concerns, particularly in an industry that deals with large volumes of sensitive data, such as travelers’ personal and financial information. David Alonsocybersecurity consultant at Telefonica Techwill discuss at TIS2024 the importance of cybersecurity and the consequences that failures can have, such as loss of customer trust or economic or reputational damage to the brand.
Artificial intelligence for sustainability and tourism management
Sustainability is no less important and this will be emphasized by Edward Colombopresident of AI Italian Association for Artificial Intelligence in Tourism; Felix KasmiCEO of Cientouno Group; And Lucia MartinezCIO of AR Hotels. They will all discuss how AI and Big Data analytics are revolutionizing resource management in the hospitality industry. They will also present their vision of how technology can be an essential tool in enabling sustainable practices, from forecasting energy demand to optimizing resource use, which not only improves efficiency but also the environmental responsibility of the industry.
In the field of strategic management, operations and marketing, experts such as Nina Colarić Cvirnsocial media manager at Slovenian Tourist Office; And Francisco Nogueiracountry manager Iberia And LATAM has HiJiffywill explain at TIS2024 how artificial intelligence is not only transforming sustainability and efficiency, but also revolutionizing strategic management and personalized marketing campaigns. AI tools enable organizations to improve real-time decision-making, refine operations and design tailored customer experiences, ensuring a more personalized and effective approach to engaging travelers.
Furthermore, it should be noted that technological innovation also extends to more specific areas of hotel management. An example is the transformation of the management of gastronomic services in hotels through digitalization. Given that gastronomy is a sector with tight margins, technology is presented as a key ally to optimize processes, reduce costs and improve profitability, providing total control over the management of operations, as will be explained during TIS2024 by Esteban SédanoSenior Vice President of Hotel Operations PortAventura World; And Marga Juansenior project manager Barceló Hotel Group.
Theodore is the co-founder and editor-in-chief of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews’ long-term opportunities.
