NSU hosts seminar on AI and marketing

The North South University (NSU) authorities organized a seminar titled “AI in Action: Transforming the Marketing Landscape with Generative Intelligence” on its campus, marking a significant milestone in exploring the role of AI. artificial intelligence in marketing.

Dr Low Chin Yong, Managing Director and Academic Director of the Marketing Institute of Singapore Business School, delivered a speech. Known for his extensive knowledge in the field, Dr. Yong has explored the transformative potential of generative intelligence in revolutionizing modern marketing practices.

An engaging and interactive session followed Dr. Yong’s lecture, during which students discussed various approaches and the impact of AI in marketing. The seminar also hosted a delegation from the Marketing Institute of Singapore, including President Dr Roger Low Kit Fai.

Professor Atiqul Islam, Vice-Chancellor of NSU, welcomed the initiative, highlighting the relevance and importance of AI in today’s marketing landscape. He noted: “AI in marketing is not just a technological development; it’s the ingenious fusion of data-driven insights and human creativity.

Dr. Niaz Ahmed, Professor of Marketing and Director of NSU Center for Business Research, warmly thanked everyone for their participation and contribution to the event.

BMRU