The latest industry plan from global research and advisory firm Info-Tech Research Group offers marketers a roadmap for successfully integrating AI into their strategies. The research focuses on selecting high-value AI initiatives that organizations are ready to implement, helping marketers drive revenue, reduce costs, and improve operational efficiencies. By offering a clear guide on how to navigate the complexities of AI, the new resource will help marketers turn the perceived challenges associated with AI into golden opportunities for business growth.
TORONTO, April 23, 2024 /PRNewswire/ – As AI continues to reshape the business landscape, marketers face numerous challenges and opportunities, from integrating the most impactful AI strategies to seamlessly aligning them with overarching business objectives. To equip marketers with insights and tools to fully leverage AI, Info-Tech Research Group has released its latest plan, Capitalize on AI. This research-based model will guide marketers through the complexities of AI adoption, enabling innovation and driving sustainable success in a fiercely competitive market.
Info-Tech Research Group’s “Capitalizing on AI” plan explores the central role of AI in improving marketing strategies in today’s competitive marketplace. (CNW Group/Info-Tech Research Group)
“AI is fundamentally reshaping the roles of CMOs, sales leaders, and customer success managers. In fact, this change has already started to happen. » said Terra HigginsonMBA, Senior Research Director at Info-Tech Research Group. “While many organizations are using some form of AI, failing to act quickly in the face of this monumental change could result in lost opportunities and revenue. Those who continue to delay adoption risk losing market share and revenue.
The company’s research highlights some of the obstacles marketers may encounter when selecting and implementing AI initiatives, such as gaps in technical expertise or resistance to AI. regard to AI technology. However, despite these challenges, the benefits of AI in streamlining marketing tasks are significant. Info-Tech’s blueprint advises marketers to evaluate AI applications based on their potential value and the organization’s willingness to adopt them. By prioritizing AI initiatives with the highest value and readiness, marketers can effectively implement these technologies across marketing, sales, and customer success functions.
“Many marketers don’t know how or where to implement AI solutions for their organization. » Higginson explains. “Nevertheless, leaders need a way to understand which AI initiatives will have the most impact and which they are most ready to implement. Leaders should start selecting their AI initiative because early adoption of impactful technology will provide a competitive advantage. Those who delay adoption will undoubtedly be left behind.
Info-Tech suggests that integrating AI into marketing is more than just a technological shift; This represents a significant evolution in how marketers can drive business growth. The newly released industry resource highlights how AI, an area traditionally viewed through an IT lens, is now becoming a key driver of marketing success.
Info-Tech Capitalize on AI blueprint explores the central role of AI in improving marketing strategies across these three critical areas:
- Increase in income: AI can enable organizations to increase revenue growth through novel use cases in marketing, sales and customer success.
- Cost Savings: This revolutionary technology can deliver significant cost savings through reduced labor hours, faster implementations and increased efficiency.
- Operational efficiency: Organizations can improve their operational efficiency and reduce the monotonous tasks that marketers face.
The insights contained in the plan highlight the immense and tangible benefits of integrating AI into marketing strategies. By taking a strategic approach, marketers can leverage AI to drive significant improvements in marketing effectiveness and business results. Info-Tech also outlines the top five bets organizations should consider to capitalize on AI:
- AI Customer Experience Chatbots: Automation at scale through conversational and generative AI will drive increased efficiency and reduced resolution times in contact centers.
- Revenue Intelligence: AI uncovers hidden demand in net new accounts, providing lead and account insights, intent data, and predictive analytics to prioritize prospects who are actively seeking solutions.
- AI content creation and optimization: Technology can help generate various types of content, optimize websites, and identify missing elements through search engine optimization techniques.
- Competitive monitoring: AI-based software gathers, analyzes and interprets competitor data, providing insights into trends, actions and strategic decision-making.
- AI customization and testing: Adapt website content based on individual interests and preferences and conduct A/B testing to optimize user experience and identify key messages for target audiences.
By adopting these transformative AI capabilities, marketers can confidently navigate an evolving landscape, driving business growth and delivering exceptional customer experiences. As organizations strive to stay ahead of a rapidly evolving market, integrating AI into marketing strategies should not be viewed as just an option but as a strategic imperative for lasting success .
For exclusive and timely commentary from Terra Higginsonan expert in marketing strategies and technologies like AI, and access to the full Capitalize on AI plan, please contact (email protected).
About the Info-Tech Research Group
Info-technology research group is one of the world’s leading research and consulting firms, proudly serving more than 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides consulting services to help executives make strategic, timely and informed decisions. For nearly 30 years, Info-Tech has worked closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organization.
To learn more about Info-Tech’s divisions, visit McLean & Company for human resources research and consulting services and Software Reviews for information on purchasing software.
Media professionals can sign up for unlimited access to IT, HR and software research, as well as hundreds of industry analysts, through the company’s Media Insiders program . To access it, contact (email protected).
For more information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn And X.
SOURCE Info-technology research group
