Today, Sarah, the new digital AI employee, was launched. She is designated as a Content Marketing Specialist and will serve as a direct colleague capable of designing, creating and executing end-to-end content strategies. The Digital Employee was launched by Amsterdam-based AI startup Typetone. The startup’s goal is to provide assistance to address the shortage of personnel in the labor market, as the company indicated in a press release.
Why you need to know this:
By intelligently leveraging AI, staff shortages can be (partially) solved.
Sarah takes about ten minutes to create a content strategy for the next three months. Subsequently, she can also execute the content strategy herself. It generates texts, finds matching images and can publish the posts autonomously on channels such as social media platforms and newsletters.
How does a digital employee work?
When an organization hires Sarah, all knowledge about that organization is loaded first. As a result, all of its texts adhere to the writing style that suits the organization. In addition, Sarah is integrated into the systems that suit her. Finally, it is linked to various information sources from which information relevant to the organization is filtered. The latter aspect allows Sarah to proactively share new ideas with her human colleagues, for example via Slack. This is also partly where the main difference from existing AI systems such as chatbots and language models lies. In addition to being proactive, Sarah can also complete tasks independently, such as posting posts she has written and scheduled, on social media.
The future of work
“We expect digital employees to be part of every team within a year. Almost every company has difficulty recruiting experienced staff, and this problem will soon be solved. Employees can get started right away, chatting and communicating with you like human colleagues. After Sarah, appointed as content marketing specialist, other digital employees with other functions will be added in the short term,” said co-founder Sjoerd de Kreij.
