Neudesic triumphs with four gold and silver Stevie® Awards for marketing excellence and its use of artificial intelligence
LOS ANGELES, June 12, 2024 (Newswire.com) –
Neudesic, an IBM company and global technology services company, is proud to announce its outstanding achievements at the prestigious American Business Awards (ABA). Competing against 12,000 annual entries, Neudesic’s marketing team won two gold and two silver Stevie® Awards, highlighting the company’s strategic vision, innovative use of AI and commitment to innovation. ‘Excellency.
Neudesic’s “all-in-one” approach to AI
Neudesic, which refreshed its brand in early 2024, is known for its AI, custom application development and data analytics services, helping businesses, governments and nonprofits modernize and excel in today’s digital landscape. This reputation is further enhanced by being a two-time winner of the Microsoft AI Partner of the Year award.
Neudesic’s marketing team showcased the company’s expertise by leveraging Azure OpenAI to not only refresh its brand and document guidelines, but also improve its internal operations. By integrating AI into its own operational and brand refresh processes, Neudesic demonstrates the same level of AI creativity, expertise and experience that its consultants bring to client engagements. This commitment demonstrates the continued ubiquity of AI in technical and non-scientific roles, including sales, marketing, HR and finance, driving innovation in these areas.
“Neudesic’s ‘AI-first’ strategy is deeply ingrained in our company culture and mindset,” said Tyler Suss, vice president of marketing and CMO of the Year at ABA. “When we had the chance to develop and launch a new brand, we knew AI would be an integral part of the process and final product, reinforcing our belief in the transformative power of AI and our ability to help our customers to move forward with confidence. .’”
Highlights from the 2024 American Business Awards
In the program’s 22nd year, more than 1,000 professionals from around the world participated in the Stevie® Award selection process. The jury included many of the world’s most respected business leaders, entrepreneurs, innovators and professors. Neudesic was recognized in the following categories:
- Gold: success in using AI for marketing
- Gold: Marketing Executive of the Year: Vice President, Tyler Suss
- Silver: Brand Renovation of the Year: Move Forward with Confidence
- Silver: Marketing Team of the Year: Neudesic
The power of AI in marketing
Neudesic’s pioneering use of AI tools, powered in part by Azure OpenAI models, for their website redesign, image generation, content creation and personalized communications highlighted the potential of transformation of these technologies.
“The goal was to push the boundaries of AI and eliminate the time-consuming and labor-intensive aspects of traditional design, facilitating faster iterations and delivery,” Suss said. “AI has changed the way we approach common marketing challenges related to scale and speed.”
This was a massive undertaking, as Neudesic needed images for its new brand design system that could serve diverse representations across industries, people and technology concepts. Other use cases, such as creating custom pre-trained generative transformers (GPTs), have helped scale content operations and personalized communications.
By leveraging generative AI, Neudesic scaled its design and content operations, increasing design throughput by a factor of 12 and reducing content production costs by nearly 57%. The approach not only improved the team’s ability to refresh the brand in less than six months, but also ensured a high degree of consistency across the entire website, which is crucial to creating a seamless user experience and build brand recognition.
Strategic vision and forward-looking approach
Looking ahead, Neudesic’s success and use of AI aligns with broader industry trends. According to IBM’s Institute for Business Value (IBV), 75% of CMOs predict their organization will adopt generative AI for content creation within the next year. Neudesic’s early adoption and successful implementation of these technologies have set a new standard in the industry, demonstrating the future of marketing.
“Neudesic’s early success, vision and focus on AI were key factors in our decision to acquire the company,” said Roger Hasson, Managing Partner and Managing Director of IBM Consulting. “ABA’s recognition shows that AI is truly part of Neudesic’s identity, and it’s exactly what customers need to innovate with their partners.
About Neudésic
Neudesic, an IBM company, is a global professional services company dedicated to growing businesses with Microsoft technology expertise. We excel where people, technology and business intersect, focusing on turning challenges into opportunities. Our role is to guide our clients from identifying their key challenges to implementing tailored business solutions, setting them up for lasting success. Founded in 2002, Neudesic is a wholly owned subsidiary of IBM headquartered in Irvine, California. For more information or to visit Neudesic to explore the company’s digital evolution, visit www.neudesic.com.
Media Contact:
Jordan Lamp
jordan.lampe@neudesic.com
Source: Neudesic, an IBM company
