The opinions expressed by Entrepreneur contributors are their own.
Neil PatelHis vast experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant progress, Patel firmly believes in the power of human creation content. In his interview, he points out that human-created content always ranks higher than AI-generated content.
The ability to infuse passion, creativity, and a deep understanding of the target audience into marketing strategies is what sets human-created content apart and resonates with consumers. During the conversation, Patel delves deeper into the limitations of AI. He explains that while AI can extract information from the web, it often struggles to be precise. Patel cites the example of conflicting information about COVID vaccines, where AI has difficulty determining what is accurate.
Related: A Closer Look at the Pros and Cons of AI in Business
In such cases, search engines like Google rely on factors such as expertise, authority and trust to determine the validity of the information. This highlights the importance of human expertise in discerning accurate and reliable information. Patel recognizes the role of AI in improving marketing effectiveness. AI can automate various tasks, making businesses more streamlined and productive.
However, he emphasizes that AI cannot replace the personalized shopping experience that consumers value. While AI can help streamline the process, consumers still want to be able to explore options, compare products, and dig into details before making a purchase. The human touch remains essential to deliver the complete, personalized experience consumers seek.
Related: AI is changing the way we think about job skills: here’s what you need to do to prepare.
In this fascinating conversation, Patel sheds light on the importance of passion, focus and expertise in the world of marketing. While AI has its merits, human-created content and the human touch remain invaluable. Patel’s ideas remind us that success in marketing lies in the ability to connect with audiences on a deeper level, infusing strategies with passion and expertise. As the marketing landscape continues to evolve, it is crucial to leverage the strengths of AI and human engagement, to create impactful strategies that resonate with consumers and drive business growth.
About the Jeff Fenster Show
Serial entrepreneur Jeff Fenster embarks on an extraordinary journey each week, delving into the stories of exceptional individuals who defied norms and blazed their own trail to achieve extraordinary success.
Subscribe to the Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora
