Key statistic: 37% of ecommerce specialists worldwide use AI for customer service and support, according to February 2024 data from Qualtrics and Klaviyo.
Beyond the chart:
- According to the same report, an additional 29% of global online marketers would consider AI-based customer service and support in the future.
- A third (33%) of global e-marketers currently use AI for product recommendations, with an additional 35% reportedly considering it in the future.
- AI assistance is also what consumers want. More than 8 in 10 (86%) adults worldwide want AI to help them provide services or solve problems, according to IBM data from October 2023.
Use this table:
- Evaluate and compare the use of AI.
- Identify areas that AI can streamline.
- Showcase AI innovations.
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Note: This data is presented as part of our special coverage of AI in Commerce and AI in Marketing.
Methodology: Data comes from the May 2024 Klaviyo and Qualtrics report “The AI Trends Report for Online Marketers.” 1,510 e-marketers in Australia, France, New Zealand, the UK and the US were surveyed in February 2024. All respondents use AI in their work.
