Snowflake, the Data Cloud Company, will showcase enhanced offerings for its Telecom Data Cloud at Mobile World Congress 2024, including new innovations in artificial intelligence (AI) and machine learning (ML), partner solutions from advanced telecommunications and cross-sector collaborations to solve certain problems. one of the most difficult problems facing the industry. These include intelligent CapEx optimization, capacity planning, field operations, tackling carbon emissions, predictive and automated network maintenance and network data enrichment and management. open radio access (ORAN).
With new additions to Snowflake’s Telecom Data Cloud, organizations can significantly reduce refinement needs and increase productivity, enrich data with AI and ML models, accelerate data discovery and analysis in near time. real and secure, help meet sustainability requirements and enable telecommunications service providers to generate new revenues from additional services while meeting the vertical needs of the enterprise sector.
More than 70 global ecosystem customers now use Snowflake’s Telecom Data Cloud to drive telecommunications innovation, including Eutelsat Group, Spark New Zealand, Virgin Media Ireland and AT&T. Snowflake has also expanded its work with industry-leading companies to provide innovative solutions to telecommunications operators, including: Amdocs, Amazon Web Services (AWS); technology partners CARTO, Mapbox and Squid Cloud; and proven regional and global systems integrators including EY, Deloitte and DAS42.
These collaborations over the past year have led to a number of innovations, transforming the telecommunications sector, including:
- Snowflake’s work with AWS helps resolve technical network queries in just days to minutes, compiling data from cell towers, physical addresses and points of interest and combining it with information and Customer loyalty details harvested from Billing Support Systems (BSS) and Operations Support Systems. (OSS), enabled by a Large Language Model (LLM) on Amazon SageMaker.
- Snowflake worked with AWS to create GenTwin, an innovative network operations solution combining private 5G, generative AI using Amazon Bedrock, and digital twins using AWS IoT TwinMaker to deliver unparalleled efficiency, automation, and adaptability to industries , heralding an era of transformation for network management.
- Snowflake is collaborating with Mapbox to introduce a holistic digital twin capability by combining Snowflake’s geospatial telecom data layers with Maxar’s high-definition terrain and imagery, as well as Mapbox’s ability to render and process cellular coverage at scale. This will provide telecommunications organizations with a new level of visualization accuracy, helping to improve customer experience and give users a competitive advantage in an evolving connectivity landscape.
- Snowflake wonTM Forum Moonshot Catalyst Award with AWS, Amdocs, Vodafone and Carbon Footprint Ltd. The solution enables telecommunications companies to better analyze and understand their carbon emissions, while helping them reduce the carbon footprint of their product offerings.
“The telecommunications sector is at a turning point and evolving beyond traditional services. Telecommunications is becoming a foundational layer for all industries, delivering rich insights to improve customer experiences, optimize networks and inform city planning,” said Phil Kippen, Global Industry GTM, Telecommunications at Snowflake. “In our increasingly connected world, the explosion of data is monumental. In the telecommunications sector in particular, this deluge is not only a challenge but an opportunity. Understanding and leveraging this data through Snowflake’s Telecoms Data Cloud is essential to opening new avenues of cross-industry innovation and collaboration.
Snowflake is sponsoring the “Connect Everything” theme of the event, participating in a number of activities, including:
- – Welcome keynote, “Bridging Industries Through Data Collaboration: The Telecom Advantage,” February 26 at 10:50 a.m. in Hall 4 Stage B, delivered by Phil Kippen, Global Industry GTM Lead, Telecommunications, Snowflake.
- – Panel session hosted by Fawad Qureshi, Industry Field CTO, Snowflake, with Vodafone and AT&T, on “Leveraging Big Data for 5G Monetization”, February 26 at 1:00 p.m. The session will take place in Hall 4, MWC Stage A.
- – Jennifer Bellisent, Senior Data Strategist at Snowflake, will host a panel discussion titled “Are AI Bias Easier to Eliminate Than Human Bias?” », February 28 at 12:00 p.m. The session will take place in hall 6, debate stage.
- – Snowflake will host a number of demonstrations at its booth (5A31) to explain how to break down data silos, improve customer experience and unlock new revenue streams by monetizing data.
- – A number of Snowflake partners will also host sessions at the Snowflake booth, including AWS, SDG Group, Alteryx, Twilio and Braze.
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