Retail and consumer packaged goods executives plan to invest in artificial intelligence tools across several business operations, according to a recent survey sponsored by Carl Marks Advisors. The executives surveyed are from retailers and consumer packaged goods companies that report revenue between $25 million and $300 million.
Among the leaders interviewed:
- More than half will invest in AI for marketing (56%) and financial forecasting (52%).
- More than a third (34%) plan to invest in AI for customer service, user experience and supply chain management.
Additionally, 40 percent of executives participating in the survey said they expected sales growth this year.
