Mondelez Marketing
Marketing is one of the most common applications of victories powered by generative AIand Mondelēz executives expressed their expectations that the technology will add value by accelerating content creation and increasing personalization.
Earlier this year, Luca Zaramella, CFO of Mondelēz, shared the company’s vision “brain” approach at the Consumer Analyst Group of New York (CAGNY) Investor Conference, where AI models optimize various aspects of marketing, including messaging, brand alignment, performance and product-specific content channel.
This new platform marks an exciting advancement for the company’s AI and generative AI capabilities, wrote Dirk Van de Put, CEO of Mondelēz. LinkedIn, highlighting efficiency gains.
“Creating personalized content – using high-quality images combined with the right wording – traditionally took weeks. Soon, we will be able to do this in just a few hours, leveraging years of data and marketing performance insights to help our creative teams make smarter, more data-driven decisions,” he said. he declared. “From the mom planning school lunches to families shopping for a Halloween party, generation AI will help our brands reach consumers more effectively with the most relevant products, flavors and formats, at the right time and in the right environment. »
Indeed, the use of generative AI will allow employees to take a proactive role in how brands appear in the marketplace, noted Jon Halvorson, Mondelēz senior vice president, global customer experience and digital commerce, in a press release. “This drives real value for the business by creating, personalizing and distributing on-trend creative not only at a rapid pace, but also safely and with brand integrity.”
