Ho Chi Minh City, Vietnam, July 26, 2024 /PRNewswire/ — For the first time in the Asia Pacific region, MMA Global is hosting a conference focused on AI in marketing, titled MMA AI Leadership Coalition (ALC) Summit 2024. Vietnam was chosen to host this important and strategic event in Ho Chi Minh City on August 22, 2024. The conference will attract over 700 attendees including marketing experts and senior executives from advertising agencies, media agencies, brands, AI startups, and MarTech, AdTech, and FinTech companies applying AI technology in the APAC region and globally. The MMA ALC Summit 2024 promises to provide plenty of insights and the latest updates, offering ample opportunities for networking, collaboration, and knowledge sharing.
Under the theme “Leading AI Innovation in Marketing,” this event will be a focal point for discussion on the advancements of AI in the marketing industry. It will explore strategies to enhance competitive advantage through technology and the effective application of AI in marketing.
Exploring the power of AI in marketing
In recent years, AI has transformed marketing operations, enabling companies to personalize, optimize, and predict more effectively. Therefore, “Leveraging Technology Transformation and Artificial Intelligence for Strategic Advantage” is expected to be a very interesting topic of discussion at the MMA ALC Summit 2024. In addition, discussions will focus on strategic aspects of the AI era, including:
- New Age Trends in Programmatic Advertising with AI.
- Navigating the New Frontier: AI’s Profound Impact on Content Dynamics.
- Intelligent efficiency: measuring the ROI of AI in optimization and personalization.
- AI Case Studies: How AI is revolutionizing marketing with cutting-edge innovations and real-world applications.
In addition to presentations by speakers from Vietnam In Asia Pacific and Asia Pacific, MMA ALC Summit 2024 attendees will experience various AI applications, solutions and techniques presented by marketing technology companies. The AI Experience Hall, which showcases reports and research on AI in marketing conducted by MMA Global around the world, will be unveiled for the first time, offering new insights into the influence of AI in the marketing industry in the era of 4.0.
Main activities of the conference:
- AI in Marketing Think Tank Topics and AI-Powered Marketing Case Studies:In-depth discussion sessions led by industry experts covering the current state of AI applications in business, particularly in marketing, and exploring emerging trends, challenges and opportunities shaping the future of AI applications.
- Flashbiz Connect:Opportunities for 1:1 interaction between brands and solution providers, initiating potential collaborations on the development of new marketing technologies and the application of AI to marketing within companies.
- AI Experience Room:Presentation of all research projects, reports, frameworks and guidelines on AI applications in marketing conducted by MMA globally over the past year.
- Exhibitor stands: Featuring AI-powered marketing solutions from event partners, providing marketers with insights and options to improve the effectiveness of AI applications in advertising campaigns.
- Premiere Executive Connect (PEC):An evening cocktail reception for VIP guests and speakers, providing a relaxed environment to converse and connect, sharing experiences and knowledge on AI business management and future directions.
An unmissable experience at the MMA ALC Summit 2024
As a pioneering and strategic event, MMA ALC Summit 2024 is set to energize the marketing and technology industries with hands-on activities, in-depth insights, and contributions from leading speakers from the Asia Pacific region. This is an experience that elite marketers and executives cannot afford to miss in 2024. For more details and to register, visit: (MMA ALC Summit 2024) (https://www.mmaglobal.com/MMA-ALC-Summit-2024).
An unmissable experience at the MMA ALC Summit 2024
As a pioneering and strategic event, MMA ALC Summit 2024 is set to energize the marketing and technology industries with hands-on activities, in-depth insights, and contributions from leading speakers from the Asia Pacific region. This is an experience that elite marketers and executives cannot afford to miss in 2024. For more details and to register, visit: https://www.mmaglobal.com/MMA-ALC-Summit-2024.
About MMA ALC – Artificial Intelligence Leadership Coalition
ALC is the world’s largest association where marketers from over 150 leading companies focus on the responsible and effective application of AI in marketing. The association aims to revolutionize marketing by advancing AI adoption through targeted research groups and application reports (Think Tank).
Recognizing the transformative potential of AI, ALC is dedicated to driving business growth, creating personalized experiences, and improving marketing operational efficiency through the strategic adoption of AI. By creating the AI Strategy Council, ALC has demonstrated significant performance improvements, noting up to +260% increase in digital marketing effectiveness. The MMA AI Leadership Coalition comprises 200+ forward-thinking marketing leaders from 150+ companies who recognize that AI adoption is about more than just staying ahead of the curve. It’s about harnessing the most significant technology revolution of this decade to achieve unprecedented success. The MMA AI Leadership Coalition serves as a platform where marketers can explore, experiment, and execute breakthrough AI initiatives that push the boundaries of what marketing can achieve.
PR Newswire is the official news distribution partner of the MMA AI Leadership Coalition (ALC) 2024 Summit.
CONTACT: Lily Nguyen, (protected email)
Source : MMA Global to Host First-Ever AI in Marketing Conference in Asia Pacific
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