Bombay: On April 24, 2024, the Modern Marketing Association (MMA) Global India Impact Mumbai Edition 2024 will take place. The theme is “Marketing in the Age of AI – Inspire, Innovate, Integrate” and the aim is to transcend convention, urging stakeholders to reimagine the fabric of marketing strategies through the lens of AI.
At the heart of this year’s MMA Impact is a desire to go beyond buzzwords, delivering actionable insights, use cases and forward-thinking solutions that help overcome barriers to leveraging AI capabilities in marketing – from personalization and customer experience to analytics, automation and more. This one-day event will bring together industry leaders, innovators and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.
The 2024 edition features a series of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, etc., alongside partners leading advertisers and media. According to MMA, these collaborations underscore its commitment to providing cutting-edge content and fostering an environment of thought leadership.
One of the highlights of the day is the fireside chat on AI Marketing Maturity with Prasanth Kumar, Co-Chairman of MMA India, CEO of South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer WPP India and Chairman of GroupM South Asia, hosted by CNBC’s Shibani Gharat. -TV18. Attendees, says MMA, can expect a dynamic program, with sessions that cover crucial aspects of AI in marketing – from creating smarter experiences with AI, to music, to emotions and AI, to real use cases of AI in marketing; and why marketers have a place at the table for AI growth – this will be a learning experience for the marketing community waiting to unlock the value of AI.
Moneka Khurana, Country Manager, MMA Global India Board Member said, “We help marketers lead the marketing change imperative in ways that enable future advancements while optimizing current activities. IMPACT 2024 goes beyond just marketing in AI, as it commits to driving stories that encompass the stages of a marketer’s life through “Inspire, Integrate and Innovate”, while addressing the complexities of AI adoption and use cases across various industries. It is a unique community learning platform that brings together the best from across the ecosystem to jointly walk the AI in marketing journey and inspire each other.
