“The effect and growth we are seeing in our charts this year, by a whopping 78%, is due to years of strengthening brand perceptions of quality, reliability, innovation and dependability, which results in increased revenues, profits and equity. continue,” commented Richard Haigh, Managing Director of Brand Finance.
To support its perception, Microsoft has a roster of established global B2B and B2C digital and entertainment brands, including Xbox, LinkedIn, Minecraft. and more recently the video game publisher Activision Blizzardas well as new brands such as the AI Copilot companion.
Last quarter, Xbox gaming console content and services revenue grew 13%, while LinkedIn revenue grew 8%.
According to Kantar’s Staplehurst, the brand’s attitude toward Microsoft has improved over the past two years thanks to product innovation and strong marketing performance.
“The challenge for the largest, most established brands like Microsoft is to stay relevant and continually innovate. It’s too easy to become complacent and fall prey to disruptors,” Staplehurst said. “Microsoft has done this balancing act extremely well, and ChatGPT will be an additional engine to maintain its top position. »
