Microsoft And Amperage work together to deliver data-driven insights and personalization designed to help retailers transform their client relationship.
Microsoft recognized the partnership by naming Amperity a finalist in the Microsoft Retail and Consumer Goods 2024 Microsoft Partner of the Year Awards on June 26, Amperity said in a statement. Press release.
“The momentum generated by the many AI and Copilot announcements this year has fueled innovation from our partners, enabling us to deliver breakthrough services and solutions to customers,” Nicole DezenMicrosoft’s chief partnership officer and corporate vice president, said in the statement.
Together, Amperity’s AI-powered Lakehouse Customer Data Platform (CDP) and Microsoft Azure The cloud platform helps retailers use today’s customer data analytics to shape omnichannel experiences and drive engagement and brand advocacy, the release said.
Customers can use the tools to manage data, create personalized experiences and workflows, and share insights across their businesses, according to a guide covering the partnership.
The offering had a “transformative impact” on the companies’ mutual customers, Curt Locktonsenior vice president of strategic partnerships at Amperity, said in the release.
“The synergy between Amperity and Microsoft pushes the boundaries of AI-driven customer experiences and enables brands to harness the full potential of their data to understand their customers, deliver personalized experiences and drive revenue,” said Lockton.
The PYMNTS Intelligence Report “What Generative AI Has in Store for the Retail Industry“found that generative AI improves the accuracy of retail marketing and sales initiatives. Fifty-seven percent of retail marketing and sales teams are actively pursuing generative AI initiatives, compared to 31% of their peers in other industries.
In another development in the space, the restaurant chain Bojangles said in March that it would use Bikky‘s Customer data platform in its 800 sites to obtain more detailed information on customer behavior and in turn make informed decisions on all aspects of the customer journey.
When Microsoft launched its Dynamics 365 Copilot In March, the company said one use case for the tool is to help marketers create “highly personalized and targeted customer segments by engaging with their customers.” Customer data platform using natural language.”
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