Meta adjusts how it tags content on Instagram, Facebook, and Son that have been modified or created using generative AI. To improve User experience, Company changes visibility of its “AI Info” tagwhich identifies whether the content has been edited with AI. Instead of placing this label directly under the creator’s name, Meta will move it to a menu in the top right corner of images and videos.
This update will allow users to click on the menu and check if AI information is available for a particular piece of content. They will then be able to see any changes or adjustments made using AI tools. Previously, Meta labeled all AI-related content, regardless of the level of AI involvement, whether it was a minor edit made using tools like Photoshop or content generated entirely from a text prompt. This change is intended to clarify the distinction between AI-adjusted content and fully AI-generated content.
The decision to adjust AI labels comes after feedback from creators and photographers who felt the previous “Created with AI” label was inaccurate. The label was criticized for being too broad, sometimes incorrectly labeling real photos as AI-generated. The new “AI Information” label will now only appear on content that has been detected as AI-generated or where users have self-reported the use of AI tools.
Meta also explained that the AI Info label would always be displayed when content is identified as having been created using AI. This includes industry-recognized signals such as Adobe’s Content Credentials metadata, supported by C2PA, which tracks and labels content that has been modified using AI-powered tools like Adobe Firefly. Google uses a similar system called SynthID, which digitally watermarks AI-generated images. Meta hasn’t yet revealed all of the systems it uses to detect AI, but the label will appear in cases where content has been manipulated.
Concerns about misinformation
While Meta’s decision to make AI labels less visible may seem like a way to improve the user experience, it raises concerns about the risk of misinformation. Advanced generative AI tools are becoming increasingly sophisticated, especially on newer smartphones, making it easier than ever to create highly convincing edits. By removing easily accessible AI labels on manipulated images and videos, users could be more vulnerable to misleading content.
Meta has not yet revealed exactly how many systems are being monitored for AI. Still, the company insists the changes will help better represent the appropriate level of AI involvement in each piece of content. These updates are expected to roll out next week.
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