Melon Mobile seeks to develop “future-proof” mobile solutions for the South African market.
New local virtual mobile network operator Movable melon signed a partnership agreement with a global business intelligence company, based in Australia SourceAIto strengthen its ability to create solutions for consumers and businesses.
According to a statement, the collaboration is expected to provide insights that enable the mobile operator to better understand customer behavior by leveraging artificial intelligence (AI) capabilities. The partnership aims to create cost-effective mobile solutions and drive customer acquisition and retention.
Melon Mobile says it will use SourseAI’s AI know-how to examine large data sets and make data-driven decisions that provide a comprehensive understanding of the business as a whole. This information is crucial for developing future-proof mobile solutions for the South African market, he notes.
Melon Mobile, which relies on the MTN network, was spear on the South African market in April 2023.
Calvin Collet, CEO of Melon Mobile, comments: “Melon Mobile is continually looking for new ways to disrupt the status quo, whether through our app, solutions and pricing, or by elevating individualized customer offerings.
“SourseAI’s Atlas (business intelligence) platform gives us the tools to deeply understand our business and our customers to proactively develop solutions that work for them, solidifying our customer-centric approach.
SourseAI supports AI-driven decision-making for 15 telecommunications companies across the UK, Europe, Australia, New Zealand and now Africa, with a total of 20 million mobile services analyzed in real-time, adds the press release.
Tanya Hyams-Young, CEO of SourseAI, said: “The telecommunications industry is extremely competitive in all markets. Traditional telcos face a real challenge in truly connecting with their customers and understanding their true value.
“They have mountains of data, but often struggle to get the most out of it. Only AI and data science can help someone analyze and interpret all this data in real time to provide tangible business insights with some degree of certainty.
“Many telecom companies can spend years building an AI and data science team before seeing tangible insights and results. »
Atlas by SourseAI can deliver results within weeks and does not require a dedicated in-house team, Hyams-Young says.
