DA (Indosat Digital Analytics) from Indosat Business won the AI Impact Leader of the Year award in the Big Data & Analytics category at the Future AI Summit & Awards 2024 held recently in Jakarta.
This recognition highlights the success of iDA by Indosat Business as Indonesia’s leading big data and analytics platform, enabling businesses to unlock their full potential to navigate the digital future. Additionally, this is a testament to Indosat Ooredoo Hutchison’s strategic vision to evolve from a traditional telecommunications company to an AI-native TechCo, where cutting-edge technology and innovation drive impactful solutions for businesses.
The iDA platform is designed to support businesses across various industries, including banking, FMCG, retail and government, enabling them to make smarter decisions by leveraging data. Its comprehensive suite of services includes advertising technology, analytics solutions, identity management, marketplace data and personalized analytics.
“This award is living proof that our journey to becoming an AI-native TechCo is on the right track. It reflects the dedication and innovation of the iDA by Indosat Business team. Big data and analytics play a vital role for businesses. By leveraging Big Data, businesses can collect, store and analyze massive data sets from various sources. With iDA from Indosat Business, businesses can better understand their data and translate it into effective business strategies, improving their competitiveness and resilience to market changes. We are excited to support businesses across all industries,” said Pulkit Khanna, SVP of B2B Data Monetization at Indosat Ooredoo Hutchison.
Big Data also plays a major role in reducing operational costs across industries by improving forecasting, inventory management and resource optimization. Additionally, it offers deeper insights into customer behavior and preferences, ensuring businesses remain competitive in the digital age.
With the support of iDA from Indosat Business, businesses can increase sales through more precise audience targeting. For example, during Ramadan, businesses can offer personalized advertisements and promotions to their target audiences, thereby improving the effectiveness of marketing campaigns. iDA ensures the importance of reaching the right people, in the right place and at the right time.
Every Monday
For the government sector, Indosat Business’ iDA helps evaluate policies and analyze public service planning. Authorities can also release critical information during specific periods, such as real-time traffic updates during holiday periods.
In the banking sector, iDA supports analytical scoring of financing eligibility and promotes banking services to the right audience. Additionally, universities and research institutes can conduct surveys and studies quickly and accurately using iDA solutions.
Data security is a top priority for iDA by Indosat Business. The platform includes secure and efficient digital identity management, enabling businesses to better manage customer data while protecting sensitive information from cyber threats. Compliance with the law on the protection of personal data is always a priority for iDA.
With these many benefits, iDA by Indosat Business not only enables businesses to remain competitive and thrive in an ever-evolving digital era, but also reinforces Indosat’s commitment to driving meaningful innovation as part of its TechCo transformation native AI.
This article is published in collaboration with Indosat Ooredoo Hutchison
