“Humans do the why and AI does the what,” says Michelle Taite, who says marketers should forget about trying to define their AI “strategy.”
Rather than viewing artificial intelligence as someone else’s responsibility, marketers should use AI in all aspects of their lives, it therefore becomes “second nature”, says Michelle Taite.
Indeed, the Marketing Director of Intuit Mailchimp believes that using AI should be as natural a habit as searching on Google.
“Saying ‘I want an AI strategy in marketing’ is a bit misleading, because AI is evolving at such a pace that a lot of people want to say, ‘This is what we’re going to do’ but that’s going to change tomorrow,” she says.
“To me, the strategy of AI is to bring your team into a mode of constant experimentation.”
