With nearly half of marketers using AI to improve the effectiveness of their marketing, what are they doing, how does it work, and how far can it go?
Over the past 12 months, there’s been no shortage of talk about what generative AI means for the future of marketing – but that doesn’t mean it’s not having an impact right now.
Marketing Week’s Language of Effectiveness survey, supported by Kantar, shows that almost half of the 1,200 marketers surveyed are already using AI in some areas of the marketing function to improve their effectiveness.
The data shows that 46.2% are already using AI for market research, while 44.2% are using machine learning to produce multiple variations of campaign elements and 43.7% are implementing AI to optimize mid-campaign creative.
