Marketers are mostly optimistic about AI, with a hint of concern

There may be several reasons for this. For example, some may not rely on the end result of a tool, while others may use it like any other tool like Google or Ahrefs, which does not require informing customers . Another reason may be that stakeholders focus on the end result rather than how it is produced.

Most people think AI improves productivity

So, what exactly do AI users think? A lot of people seem positive about it. Around 83% felt it improved their productivity, 62% felt it improved their profitability, and 59% felt it improved their creativity. While agencies were the most positive when it came to creativity (70%) and profitability (74%), startups were the most positive when it came to productivity (91%).

That said, some people seem to have mixed feelings about AI, especially when it comes to creativity. While some believe AI will enhance their creativity far more than before, others believe it will decimate the industry and lead to blander, safer content.

In fact, creativity was also among the top three things people think AI will negatively impact; 32% think AI would impact self-esteem, 25% think it would affect recognition, and 20% think it would impact creativity. Additionally, established brands (27%) are the most negative about the impact of technology on creativity.

Nearly 50% believe AI will become a key part of their role

Nearly half of those surveyed believed AI would likely become crucial to their role. In fact, 72% of startups thought it was likely. Regarding accuracy, 62% believe AI would increase the importance of content reviews. This highlights the importance of a reliable approval process when it comes to marketing.

Around 63% also believe that AI will become a key part of university marketing curriculum, as it will play an important role in the future.

More than half think parts of copywriting and SEO will be replaced

People are constantly worried that AI will replace them. However, many experts believe that people with AI knowledge will replace those without it. To test this theory, the survey asked participants how likely they were to be replaced in the next 5 to 10 years. The three functions most likely to be replaced in marketing are SEO (65%), content writing (58%), and content marketing (58%).

According to one of the respondents, the growing power of AI allows it to automate several tasks that SEO specialists currently perform easily. Additionally, the way people search is changing rapidly, making it difficult to adapt to traditional SEO methods. As such, the role of an SEO specialist may be partially replaced.

So, if professionals want to change careers, which ones are unlikely to be replaced by AI? The top three careers appear to be branding (37%), project management (36%) and public relations (34%). They are mostly immune to AI control because they require human connections, understanding of subtle nuances, intuition, and creating strategies based on experience.

Learn more: Designing AI legislation: balancing regulation and innovation

Final Thoughts

As many respondents indicate, AI is being implemented overtly or covertly in the daily work of many professionals, particularly in marketing. Additionally, many professionals also believe that AI will eventually partially or entirely replace their role in the near future. It is therefore time for governments and key stakeholders to create a framework around the use of AI in organizations. As for employees, it is a good time to consider retraining in AI to avoid being replaced by technology or by people capable of handling it.

Do you think your job can be replaced by AI or people who know AI? Let us know on FacebookOpens a new window , XOpens a new window And LinkedInOpens a new window . We would love to hear from you!