Singapore – As businesses continually look for innovative ways to connect with their customers, many apps and tools have emerged that promise to bridge the gap, foster meaningful relationships, boost conversions, and improve brand visibility. However, even the most powerful tools can fall short if businesses fail to harness their full potential and leverage them effectively to truly connect and resonate with their audience.
Building on last year’s success, MARKETECH APAC is bringing its full workshop back to Singapore on October 8 to help businesses discover and harness the full potential of WhatsApp marketing.
Titled “WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement,” this exclusive 3-hour workshop will provide a deep dive into WhatsApp for Business, the dynamic platform that supports brands at every stage, from discovery and re-engagement to upselling and beyond.
The workshop aims to help marketers improve their WhatsApp marketing strategies with the power of AI. It will cover how AI-powered tools can improve customer engagement by automating support with chatbots, generating personalized messages with AI-driven content, providing deeper insights with sentiment analysis, and optimizing interactions with predictive analytics.
Merlvin Tan, Bird Regional Director, will host the session, providing practical insights and real-world experiences to help attendees harness the full potential of WhatsApp for customer engagement and brand visibility. A special guest speaker will also present the latest trends and advancements in WhatsApp marketing.
Teddy Cambosa, Regional Editor at MARKETECH APACcommented: “Businesses can optimize WhatsApp marketing for better customer engagement by leveraging its direct and personal communication style to build genuine connections. By sending timely updates, personalized offers, and providing instant customer support, businesses can create a more engaging and interactive experience, fostering trust and loyalty among their audience. We are excited to welcome Bird back to provide actionable insights to marketers on how to use this messaging channel to their marketing advantage.”
WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement is delivered in partnership with Bird, the AI-powered customer relationship management (CRM) platform. This workshop is free for select brand marketers. Take this workshop on October 8, 2024has Capri by Fraser China Square by registering your interest HERE.
